All categoriesWork & Campaign Award
Film & Video
Advertising film, online film, branded video and the craft of moving image.
The rate is set by the window open when payment succeeds.
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Idea30%
Is the idea distinctive, and does it belong in film rather than anywhere else?
- Craft30%
Direction, performance, edit, sound, grade: is the making of it excellent?
- Strategy and Context15%
Was there a real reason for this film to exist for this brand at this moment?
- Category Fit15%
Does it excel as film, judged against the standard of the form?
- Impact10%
Is there evidence it reached and moved the audience it was made for?
What a strong entry does.
These three carry most of the score in this category. Spend the time here.
- IdeaSay in one sentence what the idea is. If that sentence could describe three other campaigns in this category, it is a format, not an idea.
- CraftShow the work at the quality it ran at, and name who made it. Craft is judged on the finished thing, not on the ambition behind it.
- Strategy and ContextOpen with the problem, not the campaign. Name the insight and say what it ruled out, so the jury can see a choice was made rather than a brief followed.
What you will need.
Nothing has to be ready to begin. The form saves as you type.
- A case film, or imagesUp to 2 films of 2-3 minutes. No film? Up to 10 images and a PDF case board are accepted everywhere a film is.
- One key visualThe single image that will be shown if the work is shortlisted and on the night.
- Proof of the resultsFigures with their baseline and period, in up to 3 PDFs. Platform reports and sales data carry more than a summary slide.
Film & Video.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.