All categoriesWork & Campaign Award
Film & Video
Advertising film, online film, branded video and the craft of moving image.
The rate is set by the window open when payment succeeds.
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Idea30%
Is the idea distinctive, and does it belong in film rather than anywhere else?
- Craft30%
Direction, performance, edit, sound, grade: is the making of it excellent?
- Strategy and Context15%
Was there a real reason for this film to exist for this brand at this moment?
- Category Fit15%
Does it excel as film, judged against the standard of the form?
- Impact10%
Is there evidence it reached and moved the audience it was made for?
Film & Video.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.