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All categoriesAgency Award

Independent Agency of the Year

Independently owned agencies. Quality of work alongside sustainable growth and the culture built to support it.

Enter this categoryHow to enter
Entry fee₹24,999 + GST, until 23 October
Total including GST₹29,498.82 at 18%
Entries close15 November 2026
Eligibility period1 September 2025 to 31 August 2026
South ruleHeadquartered in the South, or entering through a substantive South office.

The rate is set by the window open when payment succeeds.

Scoring

How it is judged.

Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.

  • Quality and Consistency of Work25%

    Did the agency produce a strong body of work across the eligibility year?

  • Business Momentum20%

    Did the agency show healthy growth, wins, retention or strategic progress?

  • Client Impact15%

    Did the agency create meaningful value and strong client relationships?

  • Talent and Culture15%

    Is the agency building and retaining strong people and culture?

  • Innovation and Future Readiness15%

    Is it evolving capabilities, technology, process or business model?

  • Contribution to South Advertising10%

    Has it materially strengthened the region's talent, culture or industry?

Writing it

What a strong entry does.

These three carry most of the score in this category. Spend the time here.

  1. Quality and Consistency of WorkShow a body of work, not a showreel. Consistency across the year is what this scores, so include the ordinary alongside the exceptional.
  2. Business MomentumShow the year moving: new business, retained business, revenue, headcount. Direction over a period beats a single good quarter.
  3. Client ImpactLet clients speak, with names and permission. One specific, attributable sentence from a client outweighs five adjectives from the agency.
Before you start

What you will need.

Nothing has to be ready to begin. The form saves as you type.

  • Evidence of the yearRevenue direction, new and retained business, headcount. Up to 3 PDFs.
  • Work to showUp to 10 images and 2 films from across the eligibility period, not a showreel.
  • Named client referencesOne attributable sentence from a client, with their permission, outweighs five adjectives from you.

Every question the form asks →

Enter this category

Independent Agency of the Year.

Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.

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