All categoriesWork & Campaign Award
Integrated Campaign
One central idea executed meaningfully across multiple channels. The test is whether the channels served the idea, not whether the budget was spread.
The rate is set by the window open when payment succeeds.
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Strategy20%
Was the problem understood and was the strategic choice the right one across the whole campaign?
- Idea25%
Is there a distinctive idea strong enough to carry every channel it appeared in?
- Integration25%
Did the parts add up? Did each channel do something only it could do, rather than repeat the others?
- Execution15%
Was the craft consistent across the campaign, including its least glamorous parts?
- Impact15%
Is there credible evidence the campaign achieved meaningful impact?
Integrated Campaign.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.