All categoriesWork & Campaign Award
Integrated Campaign
One central idea executed meaningfully across multiple channels. The test is whether the channels served the idea, not whether the budget was spread.
The rate is set by the window open when payment succeeds.
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Strategy20%
Was the problem understood and was the strategic choice the right one across the whole campaign?
- Idea25%
Is there a distinctive idea strong enough to carry every channel it appeared in?
- Integration25%
Did the parts add up? Did each channel do something only it could do, rather than repeat the others?
- Execution15%
Was the craft consistent across the campaign, including its least glamorous parts?
- Impact15%
Is there credible evidence the campaign achieved meaningful impact?
What a strong entry does.
These three carry most of the score in this category. Spend the time here.
- IdeaSay in one sentence what the idea is. If that sentence could describe three other campaigns in this category, it is a format, not an idea.
- IntegrationShow how the parts fed each other, not that there were many of them. A list of channels is a media plan; integration is one argument carried across them.
- StrategyOpen with the problem, not the campaign. Name the insight and say what it ruled out, so the jury can see a choice was made rather than a brief followed.
What you will need.
Nothing has to be ready to begin. The form saves as you type.
- A case film, or imagesUp to 2 films of 2-3 minutes. No film? Up to 10 images and a PDF case board are accepted everywhere a film is.
- One key visualThe single image that will be shown if the work is shortlisted and on the night.
- Proof of the resultsFigures with their baseline and period, in up to 3 PDFs. Platform reports and sales data carry more than a summary slide.
Integrated Campaign.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.