All categoriesWork & Campaign Award
Performance & Growth
Measurable acquisition, conversion, growth or performance marketing, with evidence proportionate to the claim.
The rate is set by the window open when payment succeeds.
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Strategy20%
Was the growth problem correctly diagnosed before anything was spent?
- Execution15%
Was the work built, targeted and optimised well?
- Measurable Impact40%
What actually moved, by how much, and against what baseline?
- Innovation15%
Did it do something better than the standard playbook, rather than more of it?
- Evidence Quality10%
Is the measurement sound, attributable and honest about what else was running?
What a strong entry does.
These three carry most of the score in this category. Spend the time here.
- Measurable ImpactGive the numbers with their baseline and their period. A figure with nothing to compare it against is read as the best one available.
- StrategyOpen with the problem, not the campaign. Name the insight and say what it ruled out, so the jury can see a choice was made rather than a brief followed.
- ExecutionShow the work at the quality it ran at. Jurors score what they can see, and a rough cut of a beautiful film scores as a rough cut.
What you will need.
Nothing has to be ready to begin. The form saves as you type.
- A case film, or imagesUp to 2 films of 2-3 minutes. No film? Up to 10 images and a PDF case board are accepted everywhere a film is.
- One key visualThe single image that will be shown if the work is shortlisted and on the night.
- Proof of the resultsFigures with their baseline and period, in up to 3 PDFs. Platform reports and sales data carry more than a summary slide.
Performance & Growth.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.