All categoriesWork & Campaign Award
Performance & Growth
Measurable acquisition, conversion, growth or performance marketing, with evidence proportionate to the claim.
The rate is set by the window open when payment succeeds.
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Strategy20%
Was the growth problem correctly diagnosed before anything was spent?
- Execution15%
Was the work built, targeted and optimised well?
- Measurable Impact40%
What actually moved, by how much, and against what baseline?
- Innovation15%
Did it do something better than the standard playbook, rather than more of it?
- Evidence Quality10%
Is the measurement sound, attributable and honest about what else was running?
Performance & Growth.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.