All categoriesWork & Campaign Award

Small Budget, Big Impact

High impact achieved under genuinely constrained media or production budgets. Evidence of the constraint is required, not just of the impact.

Entry fee₹11,999 + GST, until 23 October
Total including GST₹14,158.82 at 18%
Entries close15 November 2026
Eligibility period1 September 2025 to 31 August 2026
South ruleThe lead team must sit in an eligible South office.

The rate is set by the window open when payment succeeds.

Scoring

How it is judged.

Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.

  • Constraint Evidence15%

    Is the budget or resource constraint stated and substantiated, not merely asserted?

  • Resourcefulness30%

    Did the work turn the constraint into an advantage rather than survive it?

  • Impact30%

    What did it achieve, read against what it had to work with?

  • Idea15%

    Is there a distinctive, relevant idea?

  • Execution10%

    Was it made well for what it cost?

Writing it

What a strong entry does.

These three carry most of the score in this category. Spend the time here.

  1. ResourcefulnessState the budget and the constraint plainly, then show what was done inside it. The constraint is the category; hiding it costs the entry.
  2. ImpactGive the numbers with their baseline and their period. A figure with nothing to compare it against is read as the best one available.
  3. Constraint EvidenceEvidence the constraint itself: the budget, the timeline, the team size. A claim of scarcity with no figure is not scored.
Before you start

What you will need.

Nothing has to be ready to begin. The form saves as you type.

  • A case film, or imagesUp to 2 films of 2-3 minutes. No film? Up to 10 images and a PDF case board are accepted everywhere a film is.
  • One key visualThe single image that will be shown if the work is shortlisted and on the night.
  • Proof of the resultsFigures with their baseline and period, in up to 3 PDFs. Platform reports and sales data carry more than a summary slide.

Every question the form asks →

Enter this category

Small Budget, Big Impact.

Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.