Encora has announced the appointment of Abhishek Vanamali as its Chief Marketing Officer (CMO). In this role, he will lead the company’s global marketing strategy, driving its positioning in the digital engineering sector.
A Veteran in Marketing Leadership
With 26 years of experience, Vanamali has held key marketing leadership roles across multiple regions. Before joining Encora, he served as Senior Vice President and Head of Growth at Publicis Sapient, focusing on sales enablement, demand generation, and market development.
Prior to that, he was Chief Marketing Officer at Zensar, where he played a crucial role in rebranding and shaping marketing strategies. He also spent over 15 years at HCLTech in senior marketing positions, leading global campaigns and service launches.
CEO’s Perspective on Vanamali’s Appointment
Anand Birje, Chief Executive Officer at Encora, welcomed Vanamali, stating:
“Abhishek’s extensive experience in digital transformation services marketing, along with his proven track record in driving business growth and brand differentiation, aligns perfectly with our strategic priorities. As we continue to expand our global footprint and deepen our expertise in cloud-first, data-first, and AI-first digital engineering, his leadership will be instrumental. We are excited to have him as part of our leadership team as we help enterprise decision-makers, ecosystem partners, and industry advisors navigate the evolving digital transformation landscape.”
Driving Encora’s Growth in Digital Engineering
With this appointment, Encora strengthens its marketing leadership as it accelerates global expansion and technological advancements in AI-driven digital engineering solutions. Vanamali’s deep expertise and strategic approach will play a key role in positioning Encora at the forefront of innovation and digital transformation.
