Enamor, the premium lingerie brand from Modenik Lifestyle, has entrusted its brand and communications AOR mandate to Mumbai-based Tilt Brand Solutions. This decision followed a multi-agency pitch, solidifying Tilt’s role in shaping Enamor’s brand narrative.
A Legacy of Style and Innovation
Founded in 2001 as a joint venture with Barbara of Paris, Enamor has built a strong presence in India’s lingerie market. The brand stands out for its commitment to fashion, functionality, and innovation, making it a preferred choice among modern consumers.
Strategic Partnership for Growth
Speaking on the collaboration, Shekhar Tewari, CEO of Modenik Lifestyle, stated,
“Enamor has always been at the forefront of bold and unique storytelling in the lingerie industry. As we embrace a new generation of consumers, it is essential to evolve with cultural shifts. Tilt’s strategic expertise, deep market understanding, and creative approach make them the ideal partner to elevate our brand.”
Echoing this excitement, Hari Krishnan, Chief Business Officer at Tilt Brand Solutions, added,
“We are thrilled to partner with Enamor. Their vision gives us an exciting opportunity to apply our strategic thinking and craft impactful creative narratives that will connect deeply with their audience.”
Paving the Way for a Stronger Brand Presence
With this collaboration, Enamor aims to reinforce its position as a leader in the lingerie space, driving engagement through bold storytelling and innovative marketing strategies. The partnership with Tilt Brand Solutions is expected to shape fresh, culturally relevant campaigns that resonate with consumers across India.
