FloraSoul, a rising name in Ayurvedic skincare, has awarded its social media mandate to Team Pumpkin, an integrated marketing agency. The partnership is aimed at building a robust digital narrative that blends tradition with modern consumer sensibilities.
A Digital Partnership Rooted in Purpose
As part of this mandate, Team Pumpkin will manage the brand’s end-to-end digital ecosystem — from content strategy and campaign development to social storytelling that communicates the deeper philosophy behind FloraSoul’s products. The agency’s Bangalore team will take the lead, ensuring that every digital expression resonates with FloraSoul’s holistic and conscious approach to beauty.
Garima Ahuja, Founder, FloraSoul, shared her perspective on the partnership:
“At FloraSoul, our essence lies in soulful beauty — where purity, purpose, and presence come together. We weren’t looking for a loud voice, but for one that could truly understand and translate our philosophy. Team Pumpkin’s thoughtful approach and creative energy aligned with us from the start.”
Bringing Soul to Skincare with Strategy
The brand’s digital journey is designed not just to promote products, but to foster a community driven by holistic beauty, Ayurveda, and conscious living. With consumer interest in clean and sustainable beauty on the rise, this partnership aims to tap into a growing segment that values wellness-first skincare choices.
Swati Nathani, Co-founder, Team Pumpkin, added:
“FloraSoul is more than a skincare label. It reflects a mindful lifestyle, rooted in ancient Ayurvedic wisdom yet designed for modern sensibilities. We’re excited to craft digital experiences that inspire and inform. Our goal is to bridge timeless knowledge with today’s content formats and conversations.”
