Dentsu Creative Isobar Wins Integrated Creative Mandate For Blackberrys

A tailored blazer and a speech bubble arranged as a paper cutout

Dentsu Creative Isobar has secured the integrated creative mandate for menswear brand Blackberrys (Mohan Clothing Co. Pvt. Ltd.), following a multi-agency pitch.

Scope: Brand strategy, ideation, creative development, store branding and end-to-end social media management
Also covers: Annual communication planning, marquee campaign creation, UGC strategy, brand activations and production
Serviced by: Dentsu Creative Isobar's Gurgaon office
Brand platform: Built around Blackberrys' "Own The Room" ambition, with strategy, creative and social under a single team

"A Partner Who Could Carry That Conviction Into Culture"

Purvaa Kapadia, VP - Brand Experience at Blackberrys, said: "At Blackberrys, everything starts with the product and the man who wears it. As we write the brand's next chapter, we were looking for a partner who could turn that craft into modern, culturally relevant storytelling across every platform our consumer is on."

Sahil Shah, CEO of Dentsu Creative Isobar, said: "Blackberrys has spent more than three decades earning its place in the Indian man's wardrobe, and that kind of equity is rare. The mandate is integrated end to end, so strategy, creative and social sit with one team and answer to one brief."