Your Daily Dose of Ad World Buzz
Latest
✦Hyundai Appoints Bodhi Thakur As Global Communications Head✦PR Companion Wins PR Mandate For digiCloud Solutions✦YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization✦Ricky Chanana Appointed Senior VP - Commercial, Omnicom Media Asia✦The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk✦JioHotstar's Kapilesh Prakash Appointed Head - Ad Sales (LCS), Digital At Sony LIV✦Vitasta Kaul Appointed Chief Growth Advisor At BrandMusiq✦SLMG Beverages Onboards Lagan Shastri As CEO✦Anand Lakshmanan Appointed Chief Business Officer At Xtreme Media✦BKT Launches Major Brand Installation Featuring Ranveer Singh At Mumbai Airport T2✦Snitch And Escape Plan Redefine Travel As A Style Statement✦Why Meme Pages Became Powerful Advertising Partners✦Hyundai Appoints Bodhi Thakur As Global Communications Head✦PR Companion Wins PR Mandate For digiCloud Solutions✦YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization✦Ricky Chanana Appointed Senior VP - Commercial, Omnicom Media Asia✦The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk✦JioHotstar's Kapilesh Prakash Appointed Head - Ad Sales (LCS), Digital At Sony LIV✦Vitasta Kaul Appointed Chief Growth Advisor At BrandMusiq✦SLMG Beverages Onboards Lagan Shastri As CEO✦Anand Lakshmanan Appointed Chief Business Officer At Xtreme Media✦BKT Launches Major Brand Installation Featuring Ranveer Singh At Mumbai Airport T2✦Snitch And Escape Plan Redefine Travel As A Style Statement✦Why Meme Pages Became Powerful Advertising Partners
Campaigns

BKT Launches Major Brand Installation Featuring Ranveer Singh At Mumbai Airport T2

Ad Tribe Editorial1 min read
A row of illuminated tyre-shaped displays inside an airport underpass

Balkrishna Industries (BKT) has unveiled a major brand installation at Mumbai Airport T2, featuring brand ambassador Ranveer Singh.

  • Installation: "Elevate Your Drive," spanning 2,000 sq ft at the T2 Elevated Road Underpass, Mumbai International Airport
  • Design: Nine illuminated tyre-shaped displays, each 8 feet in diameter, using sequential storytelling
  • Agency: Infectious Advertising
  • Duration: 24 months, covering BKT's portfolio across agriculture, construction, mining, earthmoving, commercial vehicles, two-wheelers and passenger vehicles

"Innovation Goes Beyond Product Engineering"

Satish Sharma, Senior President and Director – Business Development and Strategy at BKT, said: "For BKT, innovation goes beyond product engineering; it extends to how we tell our story." Mumbai Airport handled 55.5 million passengers in 2025, giving the installation sustained visibility across one of India's busiest transit hubs.

More on Ad Tribe Campaigns.

#Airport Advertising#BKT#Ranveer Singh
Follow Ad Tribe