Your Daily Dose of Ad World Buzz
Latest
✦Sridhar Vembu, Who Made Refusal the Positioning✦AI Dubbing And India's Language Problem✦Is AI Removing The Apprenticeship Layer Of Creative Work?✦How The Vertical Frame Became The Default✦The Prompt Is Not The Asset✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Sridhar Vembu, Who Made Refusal the Positioning✦AI Dubbing And India's Language Problem✦Is AI Removing The Apprenticeship Layer Of Creative Work?✦How The Vertical Frame Became The Default✦The Prompt Is Not The Asset✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance
SC
Author

Srija Chandar

55 articles

Four cut-out portraits of the same figure in differently coloured frames
Social First

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Jul 30, 2026

A collage of classic motorcycle photographs cut into diagonal strips on orange
Brand Comebacks

Yezdi: The Nostalgia-Led Motorcycle Revival

Jul 29, 2026

A halftone magnifying glass over a tangle of speech bubbles, flanked by two faces
Social First

Why Comment Sections Are the New Focus Groups

Jul 28, 2026

A halftone hand stacking blocks beside a crowd and a comic starburst
Social First

The Difference Between Viral Content and Brand-Building Content

Jul 26, 2026

A halftone hand cupping a swirl of headphones and sound, on a blue ground
Social First

How Social Listening Turns Into Campaign Ideas

Jul 24, 2026

A halftone motorcycle over concentric rings, on a green ground with cut paper shapes
Brand Comebacks

Jawa: How a Legendary Motorcycle Brand Came Back

Jul 22, 2026

A halftone portrait of a young woman looking sceptically at her phone, on coral
Social First

Why Gen Z Can Smell Forced Brand Content Instantly

Jul 22, 2026

A halftone hand ringing one portrait in a grid of many with a yellow circle
Social First

How Brands Choose the Right Influencers Beyond Follower Count

Jul 18, 2026

A halftone figure in a suit holding a phone among bold speech bubbles on cyan
Social First

Why Every Brand Wants to Sound Like a Creator Now

Jul 16, 2026

A vintage scooter and a modern electric scooter split by a lightning bolt
Brand Comebacks

Bajaj Chetak: From Scooter Icon to Electric Comeback

Jul 15, 2026

A halftone photograph of three colleagues at a laptop, framed by bold graphic shapes
Social First

The Rise of Social-First Agencies in India

Jul 14, 2026

A halftone hand holding a phone that radiates signal rings, ringed by small portraits
Social First

How Creators Became the New Media Channels for Brands

Jul 12, 2026

A red arrow falling sharply across a field of halftone speech bubbles
Social First

Why Moment Marketing Works Only When the Brand Has a Point of View

Jul 10, 2026