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Author

Srija Chandar

54 articles

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Social First

Why Employees Are Becoming A Brand’s Most Credible Creators

4 weeks ago

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Social First

What Brands Should Do In The First Hour Of A Social Crisis

4 weeks ago

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Social First

Why Dark Social Is India’s Biggest Measurement Blind Spot

4 weeks ago

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Brand Comebacks

Maggi: The Ultimate Trust-Rebuild After the 2015 Crisis

Sep 2, 2026

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Social First

Why Authenticity Is the Hardest Metric in Social-First Advertising

Sep 2, 2026

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Social First

How Internet Culture Is Changing Festive Advertising in India

Aug 31, 2026

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Social First

The New Role of Copywriters in Meme and Creator Campaigns

Aug 29, 2026

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Social First

How Brands Balance Speed, Approval and Creativity on Social Media

Aug 27, 2026

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Brand Comebacks

Rasna: A Childhood Summer Brand Fights to Stay Relevant

Aug 26, 2026

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Social First

Why Founder-Led Content Is Becoming a Brand Asset

Aug 25, 2026

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Social First

How Social-First Brands Build Trust Through Everyday Content

Aug 23, 2026

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Social First

The Risk of Chasing Trends Without a Brand Strategy

Aug 21, 2026

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Brand Comebacks

Kinetic Luna: From Middle-Class Icon to Electric Comeback

Aug 19, 2026