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✦How AI Is Changing the Creative Process Inside Agencies✦Is Real-Time AI Personalisation Worth Losing A Single, Shared Campaign Idea?✦Rodic And Nasscom Open An AI Challenge On Live Infrastructure Projects✦Who Is Accountable When An AI-Assisted Campaign Gets Something Wrong In Public?✦Divyam Chaturvedi Appointed Country Head At Hybrid India✦Is Advertising Still A Big-City Career?✦Isha Tiwari Joins Google India As DV360 Lead✦Samarth Chauhan Joins Times Network As DGM Revenue For Sports✦Ankit Pandey Returns To Sony As Group Head For Sports Ad Sales✦How Designers, Writers, and Strategists Build One Idea Together✦ShareChat And Moj Launch A Gaming Micro-Drama With Level Infinite✦Fossil Launches Machine X-1 With Varun Dhawan✦How AI Is Changing the Creative Process Inside Agencies✦Is Real-Time AI Personalisation Worth Losing A Single, Shared Campaign Idea?✦Rodic And Nasscom Open An AI Challenge On Live Infrastructure Projects✦Who Is Accountable When An AI-Assisted Campaign Gets Something Wrong In Public?✦Divyam Chaturvedi Appointed Country Head At Hybrid India✦Is Advertising Still A Big-City Career?✦Isha Tiwari Joins Google India As DV360 Lead✦Samarth Chauhan Joins Times Network As DGM Revenue For Sports✦Ankit Pandey Returns To Sony As Group Head For Sports Ad Sales✦How Designers, Writers, and Strategists Build One Idea Together✦ShareChat And Moj Launch A Gaming Micro-Drama With Level Infinite✦Fossil Launches Machine X-1 With Varun Dhawan
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Author

Srija Chandar

29 articles

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube
Social First

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

3 weeks ago

Yezdi: The Nostalgia-Led Motorcycle Revival
Brand Comebacks

Yezdi: The Nostalgia-Led Motorcycle Revival

3 weeks ago

Why Comment Sections Are the New Focus Groups
Social First

Why Comment Sections Are the New Focus Groups

3 weeks ago

The Difference Between Viral Content and Brand-Building Content
Social First

The Difference Between Viral Content and Brand-Building Content

4 weeks ago

How Social Listening Turns Into Campaign Ideas
Social First

How Social Listening Turns Into Campaign Ideas

4 weeks ago

Jawa: How a Legendary Motorcycle Brand Came Back
Brand Comebacks

Jawa: How a Legendary Motorcycle Brand Came Back

4 weeks ago

Why Gen Z Can Smell Forced Brand Content Instantly
Social First

Why Gen Z Can Smell Forced Brand Content Instantly

4 weeks ago

How Brands Choose the Right Influencers Beyond Follower Count
Social First

How Brands Choose the Right Influencers Beyond Follower Count

Jul 18, 2026

Why Every Brand Wants to Sound Like a Creator Now
Social First

Why Every Brand Wants to Sound Like a Creator Now

Jul 16, 2026

Bajaj Chetak: From Scooter Icon to Electric Comeback
Brand Comebacks

Bajaj Chetak: From Scooter Icon to Electric Comeback

Jul 15, 2026

The Rise of Social-First Agencies in India
Social First

The Rise of Social-First Agencies in India

Jul 14, 2026

How Creators Became the New Media Channels for Brands
Social First

How Creators Became the New Media Channels for Brands

Jul 12, 2026

Why Moment Marketing Works Only When the Brand Has a Point of View
Social First

Why Moment Marketing Works Only When the Brand Has a Point of View

Jul 10, 2026