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✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever
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Author

Srija Chandar

55 articles

Three price tags descend in a line towards a torn halftone portrait of a man on a coral ground
Social First

The Festive Creator Rate Card

For six weeks a year the creator has the leverage. Most of them still price as though they do not.

6 hours ago

All articles
A halftone handshake fragmented and reassembled against bold cut-paper geometric blocks, on a saturated forest green ground
Social First

Why B2B Brands Are Finally Getting Social Right

2 weeks ago

A halftone figure standing on a cut-paper platform that is visibly being pulled out from under them, on a saturated coral ground
Social First

What Happens To A Brand When The Algorithm Changes

2 weeks ago

A halftone photograph being pulled in two directions by opposing cut-paper arrows, on a saturated cobalt ground
Social First

The Rights Problem Hiding In Every UGC Campaign

2 weeks ago

A collage of a motorcycle, riders in helmets and an open road with arrows
Brand Comebacks

Royal Enfield: From Fading Motorcycle Brand to Global Cult

2 weeks ago

A halftone hand holding one small photograph while much larger empty frames hang behind it, on a saturated hot pink ground
Social First

Why Nano Influencers Outperform Their Follower Count

3 weeks ago

A halftone mouth in profile with several differently shaped cut-paper speech bubbles emerging, on a saturated amber ground
Social First

How Brands Decide Which Language To Post In

3 weeks ago

A halftone shopping basket balanced on a wobbling stack of cut-paper charts, on a saturated lime ground
Social First

Is Social Commerce Actually Working In India?

3 weeks ago