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✦How AI Is Changing the Creative Process Inside Agencies✦Is Real-Time AI Personalisation Worth Losing A Single, Shared Campaign Idea?✦Rodic And Nasscom Open An AI Challenge On Live Infrastructure Projects✦Who Is Accountable When An AI-Assisted Campaign Gets Something Wrong In Public?✦Divyam Chaturvedi Appointed Country Head At Hybrid India✦Is Advertising Still A Big-City Career?✦Isha Tiwari Joins Google India As DV360 Lead✦Samarth Chauhan Joins Times Network As DGM Revenue For Sports✦Ankit Pandey Returns To Sony As Group Head For Sports Ad Sales✦How Designers, Writers, and Strategists Build One Idea Together✦ShareChat And Moj Launch A Gaming Micro-Drama With Level Infinite✦Fossil Launches Machine X-1 With Varun Dhawan✦How AI Is Changing the Creative Process Inside Agencies✦Is Real-Time AI Personalisation Worth Losing A Single, Shared Campaign Idea?✦Rodic And Nasscom Open An AI Challenge On Live Infrastructure Projects✦Who Is Accountable When An AI-Assisted Campaign Gets Something Wrong In Public?✦Divyam Chaturvedi Appointed Country Head At Hybrid India✦Is Advertising Still A Big-City Career?✦Isha Tiwari Joins Google India As DV360 Lead✦Samarth Chauhan Joins Times Network As DGM Revenue For Sports✦Ankit Pandey Returns To Sony As Group Head For Sports Ad Sales✦How Designers, Writers, and Strategists Build One Idea Together✦ShareChat And Moj Launch A Gaming Micro-Drama With Level Infinite✦Fossil Launches Machine X-1 With Varun Dhawan
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Author

Srija Chandar

29 articles

Kinetic Luna: From Middle-Class Icon to Electric Comeback
Brand Comebacks

Kinetic Luna: From Middle-Class Icon to Electric Comeback

Chal meri Luna put India on the road. How Kinetic revived the Luna as the electric e-Luna, honouring its real equity: affordable, practical utility.

1 day ago

All articles
Why Meme Pages Became Powerful Advertising Partners
Social First

Why Meme Pages Became Powerful Advertising Partners

1 week ago

How Brands Use Pop Culture Without Looking Desperate
Social First

How Brands Use Pop Culture Without Looking Desperate

2 weeks ago

The Anatomy of a Great Brand Reply
Social First

The Anatomy of a Great Brand Reply

2 weeks ago

BSA: A British-Indian Motorcycle Heritage Returns
Brand Comebacks

BSA: A British-Indian Motorcycle Heritage Returns

2 weeks ago

Why Social Media Teams Are Becoming Mini Newsrooms
Social First

Why Social Media Teams Are Becoming Mini Newsrooms

2 weeks ago

How Influencer Marketing Moved From Awareness to Performance
Social First

How Influencer Marketing Moved From Awareness to Performance

3 weeks ago

The Creator Brief: What Brands Get Wrong Before the Content Is Made
Social First

The Creator Brief: What Brands Get Wrong Before the Content Is Made

3 weeks ago