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✦OpenAI And Samsung Move From Memory Supply To Building Chips Together✦Burger King Opens Its 600th India Restaurant In The City Where It Started✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds✦Mayank Kumar Joins IndiGo As Head Of Content And Creative✦Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv✦Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard✦Abhik Banerjee Joins Wavemaker India To Lead The West Region✦Devanshi Shah Named Head Of Marketing At Beyond Snack✦OpenAI And Samsung Move From Memory Supply To Building Chips Together✦Burger King Opens Its 600th India Restaurant In The City Where It Started✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds✦Mayank Kumar Joins IndiGo As Head Of Content And Creative✦Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv✦Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard✦Abhik Banerjee Joins Wavemaker India To Lead The West Region✦Devanshi Shah Named Head Of Marketing At Beyond Snack
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Author

Srija Chandar

43 articles

A halftone shopping basket balanced on a wobbling stack of cut-paper charts, on a saturated lime ground
Social First

Is Social Commerce Actually Working In India?

The projections for this market disagree so violently that the disagreement is the most informative thing about it.

2 days ago

All articles
A halftone face beside a broken speedometer dial and a magnifying glass
Social First

Why Authenticity Is the Hardest Metric in Social-First Advertising

1 week ago

A halftone collage of festive lamps and phones filming a celebration, on amber
Social First

How Internet Culture Is Changing Festive Advertising in India

2 weeks ago

A halftone hand writing at a keyboard, surrounded by speech bubbles and window frames
Social First

The New Role of Copywriters in Meme and Creator Campaigns

2 weeks ago

An illustrated hand balancing a stopwatch, a shield and a lightbulb on a set of scales
Social First

How Brands Balance Speed, Approval and Creativity on Social Media

2 weeks ago

Children drinking orange squash beside a jug, glasses and orange slices under a sunburst
Brand Comebacks

Rasna: A Childhood Summer Brand Fights to Stay Relevant

2 weeks ago

A halftone portrait of a woman with folded arms beside a speech bubble on cyan
Social First

Why Founder-Led Content Is Becoming a Brand Asset

3 weeks ago

A halftone hand placing one card into an even row of cards, on a pale mint ground
Social First

How Social-First Brands Build Trust Through Everyday Content

3 weeks ago