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✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate
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Author

MVR

20 articles

A graphite pencil portrait of Prasoon Joshi, the poet who gave brands their voice
Indian Ad Legends

The Story of Prasoon Joshi, the Poet Who Gave Brands a Soul

Read the story of Prasoon Joshi, one of Indian advertising's most influential figures, known for McCann, Coca-Cola's Thanda Matlab campaign and a rare career that spans advertising, poetry and film.

3 weeks ago

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A graphite pencil portrait of R. Balki, the adman who turned his ideas into feature films
Indian Ad Legends

The Story of R. Balki, the Adman Who Turned Ideas Into Films

Aug 2, 2026

A graphite pencil portrait of Swati Bhattacharya, with sketched scenes from her campaigns
Indian Ad Legends

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

Jul 26, 2026

A watercolour and ink portrait of Narayana Murthy in a suit and red tie
Brand Builders

Narayana Murthy, the Man Who Built Trust as a Brand

Jul 24, 2026

A watercolour and ink portrait of Bhaskar Bhat in a dark blazer
Brand Builders

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Jul 22, 2026

A watercolour and ink portrait of Xerxes Desai in a suit and tie
Brand Builders

Xerxes Desai, the Man Who Waited a Decade to Build Titan

Jul 20, 2026

A watercolour and ink portrait of Ajoy Chawla in a grey jacket
Brand Builders

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

Jul 18, 2026

A watercolour and ink portrait of Bharat Puri in a pale jacket
Brand Builders

Bharat Puri, the Executive Who Built Brands in Three Categories

Jul 16, 2026