Your Daily Dose of Ad World Buzz
Latest
✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate
M
Author

MVR

20 articles

A watercolour and ink portrait of Madhukar Parekh in a lilac shirt
Brand Builders

Madhukar Parekh, the Man Behind Fevicol's Household Name

Jul 14, 2026

A watercolour and ink portrait of Rahul daCunha in a dark T-shirt on a peach wash
Brand Builders

Rahul daCunha, Keeper of Amul's Sixty-Year Voice

Jul 12, 2026

A graphite pencil portrait of Alyque Padamsee, with sketched scenes from the campaigns he built
Indian Ad Legends

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

Jul 12, 2026

A watercolour and ink portrait of Jayen Mehta in a grey jacket
Brand Builders

Jayen Mehta, the Marketer Who Modernised Amul From the Inside

Jul 10, 2026

A watercolour and ink portrait of R.S. Sodhi in a turban
Brand Builders

R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share

Jul 9, 2026

A watercolour and ink portrait of Verghese Kurien in a pale jacket and tie
Brand Builders

Verghese Kurien, the Man Who Turned a Cooperative Into a National Brand

Jul 6, 2026

A graphite pencil portrait of Piyush Pandey, surrounded by sketched scenes from the work he made
Indian Ad Legends

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

Jul 5, 2026