Your Daily Dose of Ad World Buzz
Latest
✦Neil Talnikar Joins Dani Sports Foundation As Communications Manager✦Srijan Kapila Joins JioStar As Associate Director Of Ad Sales✦Nancy Gulati Joins SaaS Labs As Head Of Corporate Communications✦Arnya Names Vishal Gupta Chief Investment Officer For Commercial Real Estate✦Sandpiper Adds Public Affairs Directors In Dubai And Singapore✦Subarna Ray Chaudhuri Joins RED FM As West Head Of Sales At RED MAX✦Aspect Sports Signs Aman Sehrawat As Its First Brand Ambassador✦Aanchal Maheshwari Joins JioStar To Build Its English Content Business✦Famous Studios, 80 Years Old, Repositions As A Full Content Business✦MRUCI Names Kaacon Sethi CEO To Bring Back The Readership Survey✦GOPIZZA Renames Itself GTGO, Because It Is No Longer Only Pizza✦Indias AI-Native Ad Startups✦Neil Talnikar Joins Dani Sports Foundation As Communications Manager✦Srijan Kapila Joins JioStar As Associate Director Of Ad Sales✦Nancy Gulati Joins SaaS Labs As Head Of Corporate Communications✦Arnya Names Vishal Gupta Chief Investment Officer For Commercial Real Estate✦Sandpiper Adds Public Affairs Directors In Dubai And Singapore✦Subarna Ray Chaudhuri Joins RED FM As West Head Of Sales At RED MAX✦Aspect Sports Signs Aman Sehrawat As Its First Brand Ambassador✦Aanchal Maheshwari Joins JioStar To Build Its English Content Business✦Famous Studios, 80 Years Old, Repositions As A Full Content Business✦MRUCI Names Kaacon Sethi CEO To Bring Back The Readership Survey✦GOPIZZA Renames Itself GTGO, Because It Is No Longer Only Pizza✦Indias AI-Native Ad Startups
People

Ashwini Ramakrishnan Joins Levi Strauss And Co As Brand Lead, India

Ad Tribe Editorial1 min read
Ashwini Ramakrishnan, Brand Lead India at Levi Strauss and Co

Ashwini Ramakrishnan has joined Levi Strauss and Co as Brand Lead, India, taking charge of the denim brand's positioning in one of its growth markets.

  • New role: Brand Lead, India at Levi Strauss and Co
  • Previous role: Head of Brand Marketing at Cleartrip
  • Experience: over 13 years in marketing
  • Earlier: Flipkart and Titan Company

A Consumer Marketer Moving Into Apparel

Announcing the move on LinkedIn, Ramakrishnan said she was excited to begin the new chapter, looking forward to collaborating with the team and contributing to the brand's next phase of growth in India.

Her expertise spans brand building, consumer research, traditional and digital media planning, content strategy, go-to-market strategy, PR and growth marketing, a mix drawn from three quite different consumer categories: travel commerce at Cleartrip, marketplace scale at Flipkart, and considered-purchase branded retail at Titan.

The appointment comes as Levi Strauss continues to build its brand presence and growth strategy in the Indian market, where denim sits in an unusually competitive space between international labels, domestic brands and fast fashion.

More on Ad Tribe People.

#Levi Strauss#people movement
Follow Ad Tribe