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Ashwini Ramakrishnan Joins Levi Strauss And Co As Brand Lead, India

Ad Tribe Editorial2 hours ago1 min read

Ashwini Ramakrishnan has joined Levi Strauss and Co as Brand Lead, India, taking charge of the denim brand's positioning in one of its growth markets.

New role: Brand Lead, India at Levi Strauss and Co
Previous role: Head of Brand Marketing at Cleartrip
Experience: over 13 years in marketing
Earlier: Flipkart and Titan Company

A Consumer Marketer Moving Into Apparel

Announcing the move on LinkedIn, Ramakrishnan said she was excited to begin the new chapter, looking forward to collaborating with the team and contributing to the brand's next phase of growth in India.

Her expertise spans brand building, consumer research, traditional and digital media planning, content strategy, go-to-market strategy, PR and growth marketing, a mix drawn from three quite different consumer categories: travel commerce at Cleartrip, marketplace scale at Flipkart, and considered-purchase branded retail at Titan.

The appointment comes as Levi Strauss continues to build its brand presence and growth strategy in the Indian market, where denim sits in an unusually competitive space between international labels, domestic brands and fast fashion.

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