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WPP Names Rema Vasan Global President, Social and Creator for Open X

Ad Tribe! Bureau2 min read
WPP Names Rema Vasan Global President, Social and Creator for Open X

WPP has appointed former TikTok executive Rema Vasan as Global President, Social and Creator, for WPP Open X. In her new role, Vasan will lead capability transformation for The Coca-Cola Company, with a focus on social media, creators, culture, commerce, artificial intelligence and growth.

  • Appointee: Rema Vasan - Global President, Social and Creator, WPP Open X
  • Will lead capability transformation for The Coca-Cola Company account
  • Focus areas: social media, creators, culture, commerce and AI
  • Previously: Head of North America Business Marketing at TikTok (also led Global Gaming Business Marketing)

Rema Vasan's Path from TikTok to WPP Open X

Before joining WPP, Vasan served as Head of North America Business Marketing at TikTok, where she led business marketing initiatives focused on advertiser adoption of the platform's AI-powered advertising solutions. She also held the additional role of Head of Global Gaming Business Marketing, where she established TikTok's global gaming business marketing strategy. Her appointment brings a leader with direct experience in platform-side advertiser adoption and AI-driven marketing tools into a client-facing transformation role, aligning with the industry's broader push to integrate social, creator and AI capabilities within large holding company structures.

A Career Spanning Communications Leadership

Earlier in her career, Vasan held leadership positions at Marina Maher Communications, including Global President, President and Chief Innovation Officer. That trajectory, from senior communications leadership through platform-side business marketing at TikTok, and now into a global capability role at WPP Open X, reflects a career built across both agency and platform environments. Her mandate at Coca-Cola will require drawing on this range of experience, given the scope she has been handed: social media, creators, culture, commerce, artificial intelligence and growth are all named as areas of focus for the capability transformation she will lead.

The appointment places Vasan at the intersection of two major shifts in marketing: the rise of creator-led social commerce and the accelerating adoption of AI-powered advertising tools, both areas central to her prior TikTok remit. For WPP Open X and its work with Coca-Cola, her arrival signals continued investment in specialised social and creator leadership as part of the agency network's broader capability-building efforts for global clients.

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