Vijjayendra Agarwal Picks Up Four Regions At CBRE
CBRE has appointed Vijjayendra Agarwal as Executive Director and Head of Marketing, Brand, Communications and CSR for India, the Middle East, South East Asia and Africa at CBRE South Asia.
- Role: Executive Director and Head, Marketing, Brand, Communications and CSR
- Company: CBRE South Asia
- Regions: India, the Middle East, South East Asia and Africa
- Previous role: Director, Brand, Marketing, Social Media and Business Communications at KPMG
- Experience: more than two decades across brand, communications and B2B marketing
What The Vijjayendra Agarwal Brief Covers
Executive-level marketing, brand strategy, corporate communications, public relations, CSR and thought leadership, run across four regions from a single seat. The announcement was shared on LinkedIn, where Agarwal described starting as ED and Head of Marketing, Brand, Communications and CSR across India, the Middle East, South East Asia and Africa.
Commercial real estate marketing is a specific discipline. The audience is institutional, the sales cycle is measured in quarters rather than weeks, and most of the marketing budget ends up behind research, reports and the credibility they buy. Thought leadership sitting inside the same brief as brand is not a cosmetic grouping in that setting; it is where the demand actually comes from.
The Professional Services Grounding
The immediately preceding run was more than five years at KPMG as Director of Brand, Marketing, Social Media and Business Communications across India, the US, the UK and Canada, where the work covered building enterprise marketing capability across branding, social media, employer branding and analytics.
Employer branding in that list is worth pausing on. In professional services the talent market and the client market read the same signals, which makes recruitment marketing and brand marketing effectively one programme.
Nineteen Years At American Express Before That
The earlier career was a long tenure at American Express of nearly nineteen years, rising through several leadership roles, including Head of Brand Advertising and Portfolio Communications for India and Area Countries, covering brand equity, agency partners and portfolio marketing campaigns across India and South Asian markets.
That is an unusually deep grounding in one financial services brand, and it is the kind of background that tends to produce marketers comfortable with regulated categories and multi-market agency structures.
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