Verve Media Wins Social Media Mandate For Academy Of Strength
Verve Media has won the social media marketing and content mandate for Academy of Strength, the Bengaluru strength, fitness and movement community.
- Agency: Verve Media, an integrated digital marketing agency
- Client: Academy of Strength, Bengaluru
- Scope: social media strategy, content creation, account growth
- Included: on-ground content shoots across client locations
What The Academy of Strength Mandate Covers
More production than posting. Alongside strategy and account growth, the scope puts the agency on site, conceptualising and executing shoots across locations to build what it describes as a consistent pipeline of original, platform-first content.
The subjects named are coaches, members, training environments and community interactions, which is a brief for documentary footage rather than studio assets.
Why The Category Needs A Point Of View
Vinay Sangwan, Co-Founder at Verve Media, said the fitness category on social media is highly crowded, which makes a differentiated point of view more important, and described the client's approach as coaching, programming, movement and community rather than a gym.
That is the strategic problem in one line. Fitness content is abundant and close to free, so an agency's value sits in what it can film that nobody else has access to, which is why the shoots are in the mandate rather than bolted on.
What The Client Is Asking For
Devrath Vijay, Co-founder at Academy of Strength, framed the goal as fitness that is accessible regardless of age, experience or starting point, and named strength and conditioning, Animal Flow and mobility training among the practices.
Verve Media states the aim is to translate that philosophy into a content ecosystem spanning strategy, ideation and on-ground creation, combining storytelling with platform-led insights to build a community rather than an audience.
The mandate adds to a Verve Media client list that includes Shri Ram General Insurance, Snitch, LimeLight, Rasoi Raga, The Game Palacio, Shell, Wipro, Rentomojo, Eaton India, Pragati Group, TEDx, UNDP and NABARD, which makes this a category addition rather than a scale one.
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