Your Daily Dose of Ad World Buzz
Latest
✦WPP Media Puts Christopher Paul In Charge Of Tamil Nadu✦Uniqlo Sends Its Fleece Campaign Out With Two Very Different Days✦Can Reverse Mentoring Actually Work In Agencies?✦Star Squared PR Turns Ten, And Wants To Double Everything Again✦Nikhil Soni Takes Brand And Marketing At HCL Group✦The Lift Comes Back, And This Time The Women Are In On It✦Ravi Garg Moves From WhatsApp India To Meta's Enterprise Business In APAC✦Google Puts A Difficult Conversation At The Centre Of Its Search Film✦Flipkart Turns A Mother's Oldest Line Into A Television Pitch✦Why Short Drama Became A Brand Format✦OPEN Strategy And Design Builds A Jewellery Brand For HK Group✦Puneet Sharma Named Managing Director Of NielsenIQ India✦WPP Media Puts Christopher Paul In Charge Of Tamil Nadu✦Uniqlo Sends Its Fleece Campaign Out With Two Very Different Days✦Can Reverse Mentoring Actually Work In Agencies?✦Star Squared PR Turns Ten, And Wants To Double Everything Again✦Nikhil Soni Takes Brand And Marketing At HCL Group✦The Lift Comes Back, And This Time The Women Are In On It✦Ravi Garg Moves From WhatsApp India To Meta's Enterprise Business In APAC✦Google Puts A Difficult Conversation At The Centre Of Its Search Film✦Flipkart Turns A Mother's Oldest Line Into A Television Pitch✦Why Short Drama Became A Brand Format✦OPEN Strategy And Design Builds A Jewellery Brand For HK Group✦Puneet Sharma Named Managing Director Of NielsenIQ India
Campaigns

Uniqlo Sends Its Fleece Campaign Out With Two Very Different Days

Ad Tribe! Bureau1 min read
Kriti Sanon in a pink fleece jacket beside a tent, from the Uniqlo autumn and winter fleece campaign film

Uniqlo India has launched its Uniqlo Fleece campaign for autumn and winter, built around two ambassadors with very different days.

  • Brand: Uniqlo India
  • Ambassadors: Kriti Sanon and Jasprit Bumrah
  • Positioning: within the brand's LifeWear philosophy
  • Media: print, digital, outdoor and in-store material
  • Palette: natural, olive, navy, off white, dark brown, pink and wine

How The Uniqlo Fleece Campaign Is Divided

Kriti Sanon carries the at-home-and-out register, in the Fluffy Yarn Fleece Jacket, the Pile Lined Fleece Relaxed Cardigan and the Windproof Fleece Reversible Full-Zip Hoodie. The film above is the Sanon film.

Jasprit Bumrah carries the on-the-go register, in the Fleece Full-Zip Jacket, the Bi-Colour Fleece Zip Jacket and the Windproof Fleece Full-Zip Hoodie. The split is by routine rather than by product tier, which is the more useful way to divide a range where most items do the same job.

Why A Single Fabric Gets A Campaign

Fleece is a difficult thing to advertise in India, where winter is short in most of the country and barely arrives in much of it. The category cannot be sold on severity of weather, so it has to be sold on frequency of use.

That is what the two-routine structure is for. Showing the same fabric across a morning at home, a day out and time outdoors makes the argument about how often a garment earns its place rather than how cold it gets.

What Uniqlo Said

Nidhi Rastogi, Marketing Director at Uniqlo India, said the intention was to evolve a LifeWear essential combining warmth, comfort and functionality, and that the two ambassadors bring the collection's versatility to life through their distinct everyday moments.

No agency credits were issued with the campaign. More campaigns.

#Kriti Sanon#Festive Campaign#Uniqlo#Jasprit Bumrah#LifeWear
Follow Ad Tribe