Umesh Bopche Launches Credits-Based Directory 'OnCallsheet'
Umesh Bopche has launched OnCallsheet, a platform that sets out to make the people and companies behind India's commercials, branded films and digital video findable by their work rather than by who knows them.
- Founder: Umesh Bopche, formerly chief executive of Experience Commerce and CYLNDR India
- Platform: an AI-native professional identity, credits, trust and discovery platform
- Launch features: Discover, Credits and Verification
- Cost: free to join for individuals and companies, as stated by the platform
The Problem OnCallsheet Is Describing
Discovery in screen production still runs on personal referrals, WhatsApp groups, established rosters and individual networks. Bopche is direct about why that has survived: after more than 25 years of the internet, the industry still assembles teams that way not because it is behind, but because trust matters.
The limitation, Bopche says, is that trust tends to stay inside relatively small circles, and the platform is an attempt to let the work itself carry more of that trust so good people travel further than someone's contact list.
Why The Timing Argument Holds
The launch arrives while production itself is changing shape. Directors working with AI-led filmmaking, companies combining live action with generative workflows, and specialists in CGI, VFX and post-production are exactly the people least likely to appear on a roster assembled five years ago.
Bopche puts it as a pacing problem: AI is changing not only how content gets made but who can make it, and the next specialist may not sit inside the traditional roster. Discovery, on that reading, has to move as fast as production has.
OnCallsheet cites the FICCI-EY Media and Entertainment Report 2026, which puts the sector's 2025 growth at 9 per cent to reach Rs 2.78 lakh crore.
Verification Is The Interesting Feature
Credits are the currency of this industry and also the easiest thing to overstate. Separating identity verification from credit verification, rather than issuing one badge that implies both, is a more honest construction than most professional networks attempt, and it is the feature that will decide whether the rest is trusted.
The platform is live at oncallsheet.com. More ad tech on Ad Tribe.