Travis Head Becomes the ‘Hyderabaddie’ in Uber Moto’s Bold New Campaign

Uber India has launched a fresh campaign for its bike taxi service, Uber Moto, with Australian cricketer Travis Head leading the narrative. In this lively campaign, Head steps into the role of the mischievous and quick-footed “Hyderabaddie.”

Developed by FCB India, the campaign combines cricket, local humour, and smart mobility to connect with young, urban audiences.

Cricket Meets Culture in Hyderabad

The story begins with a musical teaser that introduces Travis Head in his new, cheeky role. He leads a group of pranksters—the “Hyderabaddies”—who stir up playful trouble across rival teams. Each time they pull off a prank, they zip away on Uber Moto, showing just how fast and easy the service really is.

This mix of humour and action keeps the campaign light and engaging, while still delivering a clear brand message.

Built for the Fast-Paced Life

Ameya Velankar, Head of Marketing, Uber India, shared the thinking behind the campaign:

“Motorbikes are the go-to for many Indians, especially younger users. Uber Moto is perfect when time is tight and the city is crowded. We promise a ride within 3 minutes, and this campaign brings that idea to life in a fun, bold way—especially during the cricket season.”

By tapping into the cultural moment and Travis Head’s growing popularity, Uber aims to deepen its relevance with Gen Z and millennial users.