Team Pumpkin Bags Social Media Mandate For Lavie Sport
Team Pumpkin has won the social media mandate for Lavie Sport, the functional bags label built around everyday utility, as the brand looks to build a sharper digital identity for its work, travel and on-the-move audience.
- Agency: Team Pumpkin, a full-service integrated marketing agency
- Client: Lavie Sport, functional bags label
- Scope: social media management and content strategy
- Brief: build a consistent, recognisable presence across platforms around the brand's functional design language
A Brand Built On Utility, Not Just Design
Lavie Sport has positioned itself around sleek, practical design for a consumer who is constantly on the move and wants gear that keeps pace, rather than around fashion-first bag styling. That positioning is what the new mandate is meant to translate into content.
Ayush Tainwala, CEO of Lavie, said the brand's products are made for people who are constantly on the go, and that it wanted to build its digital presence on that idea, adding that Team Pumpkin understood the brief and the agency is looking forward to seeing that translate into content that speaks directly to its audience.
Swati Nathani, Co-founder at Team Pumpkin, said Lavie Sport has a clear, no-nonsense identity built for people who need their gear to work as hard as they do, which gives the agency a lot to play with creatively as it builds a digital presence as sharp and functional as the products themselves.
Team Pumpkin will lead social content across platforms, developing work built around the brand's functional design language and everyday utility.
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