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✦Madison World Appoints Abhay Sachar AVP For Turnt And Anugrah✦Parag Murudkar Named Head Of Marketing At Aditya Birla Sun Life AMC✦Hyundai And Radio Mirchi Built A Traffic Index For Seven Cities✦Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business✦Can AI-Generated Work Win A Cannes Lion, And Should It?✦Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?✦PV Sindhu Becomes Brand Ambassador For Hero Future Energies✦Reliance And Rolls-Royce Will Build A Combat Engine In India✦AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim✦Mia By Tanishq Tells Brothers To Make Their Sisters Cry This Rakhi✦How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like✦Why Social Search Is Becoming as Important as Google Search✦Madison World Appoints Abhay Sachar AVP For Turnt And Anugrah✦Parag Murudkar Named Head Of Marketing At Aditya Birla Sun Life AMC✦Hyundai And Radio Mirchi Built A Traffic Index For Seven Cities✦Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business✦Can AI-Generated Work Win A Cannes Lion, And Should It?✦Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?✦PV Sindhu Becomes Brand Ambassador For Hero Future Energies✦Reliance And Rolls-Royce Will Build A Combat Engine In India✦AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim✦Mia By Tanishq Tells Brothers To Make Their Sisters Cry This Rakhi✦How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like✦Why Social Search Is Becoming as Important as Google Search

Tribe Ticks

16 stories

Longer reads on why the advertising business behaves the way it does, and the shifts in culture, money and craft sitting underneath the week's news.

How Social Media Changed the Role of the Copywriter
Tribe Ticks

How Social Media Changed the Role of the Copywriter

A copywriter's most-read work this year is more likely a reply to a complaint than a campaign script. How the craft quietly changed.

The Fall of Jingles and the Loss of Sonic Memory

The Fall of Jingles and the Loss of Sonic Memory

How IPL Changed Indian Advertising Forever

How IPL Changed Indian Advertising Forever

More

The Rise of Moment Marketing and the Fall of Originality

The Creator Economy and the End of Polished Advertising

How Advertising Changed After India Became a Startup Nation

How Indian Brands Are Using Culture as a Media Plan

The Business Problem Behind Every Creative Problem

Why Nostalgia Has Become India's Most Powerful Brand Strategy

More in Tribe Ticks
How Regional Creators Became the New Media Agencies

How Regional Creators Became the New Media Agencies

How Startups Changed the Language of Indian Advertising

How Startups Changed the Language of Indian Advertising

Why Indian Advertising Is Becoming More Regional Than Ever

Why Indian Advertising Is Becoming More Regional Than Ever

Skore ‘Won Love’ Campaign Highlights Consent and Modern Intimacy

Skore’s ‘Won Love’ Champions Consent in Modern Love

Ranbir Kapoor & Triptii Dimri Issue Public Apology in Myntra’s Latest Ad

Ranbir Kapoor & Triptii Dimri Issue Public Apology in Myntra’s Latest Ad

Kalyan Jewellers

The Kalyan Jewellers Ad: A Missed Opportunity for Emotional Connection

Keeping the Fire Burning: 70 Years of Burger King

Keeping the Fire Burning: 70 Years of Burger King

All 16 stories shown