Your Daily Dose of Ad World Buzz
Latest
✦WhatsApp Opens Bill Payments In India With 22,722 Billers✦Where Agency Margin Actually Sits In An AI Workflow✦Why Dark Social Is India’s Biggest Measurement Blind Spot✦Purnima Lamba Leaves Unilever To Run The Mahindra Brand✦Media Mantra Adds Abhishek Singh As A Partner In The UAE✦Google Keeps AdX As The Court Chooses Conduct Over Breakup✦Jon Russell Crosses From Tech Journalism To Ellerton And Co✦X Moves US Creator Payouts Onto Its Own Money Platform✦The One Club Makes CapCut Its Premier Global AI Partner✦Why Feedback Is The Most Underrated Skill In Advertising✦Adobe Buys A One-Year-Old Indian Startup And Shuts Its Product✦Karan Tandon Takes Disney's Distribution Playbook To Netflix✦WhatsApp Opens Bill Payments In India With 22,722 Billers✦Where Agency Margin Actually Sits In An AI Workflow✦Why Dark Social Is India’s Biggest Measurement Blind Spot✦Purnima Lamba Leaves Unilever To Run The Mahindra Brand✦Media Mantra Adds Abhishek Singh As A Partner In The UAE✦Google Keeps AdX As The Court Chooses Conduct Over Breakup✦Jon Russell Crosses From Tech Journalism To Ellerton And Co✦X Moves US Creator Payouts Onto Its Own Money Platform✦The One Club Makes CapCut Its Premier Global AI Partner✦Why Feedback Is The Most Underrated Skill In Advertising✦Adobe Buys A One-Year-Old Indian Startup And Shuts Its Product✦Karan Tandon Takes Disney's Distribution Playbook To Netflix
Feature

Social-First

31 stories

How Indian brands, creators and agencies build for the feed: meme culture, moment marketing, creators as media, and the social-first playbook.

A halftone hand forwarding a message into a dark void, with the trail of shares disappearing off a bright chart
Social First

Why Dark Social Is India’s Biggest Measurement Blind Spot

The most influential channel in Indian marketing does not appear on a single dashboard, because it happens inside private chats.

A halftone face beside a broken speedometer dial and a magnifying glass

Why Authenticity Is the Hardest Metric in Social-First Advertising

A halftone collage of a young person’s face, offset in two bands, beside a blank smartphone on a flat blue background

From Creators to Communities: Why Brands Need to Build Offline Connections With Gen Z

More

How Internet Culture Is Changing Festive Advertising in India

The New Role of Copywriters in Meme and Creator Campaigns

How Brands Balance Speed, Approval and Creativity on Social Media

Why Founder-Led Content Is Becoming a Brand Asset

How Social-First Brands Build Trust Through Everyday Content

The Risk of Chasing Trends Without a Brand Strategy

More in Social-First
A halftone hand marking a chart beside a crossed-out heart icon and cut-out figures

How Brands Measure Social-First Campaigns Beyond Likes and Shares

Two halftone hands holding a magnifying glass over a phone screen, on green

Why Social Search Is Becoming as Important as Google Search

Cut-out portraits of regional creators scattered across an orange ground

How Regional Creators Are Changing Brand Communication

Cut-out figures arranged in a ring around bold paper shapes, on a teal ground

The Future of Brand Communities in India

A collage of a smartphone ringed by concentric circles, cut-out crowds and a handshake on a purple ground

Why Meme Pages Became Powerful Advertising Partners

A halftone portrait of a woman beside a clapperboard, a cricket ball and music notes

How Brands Use Pop Culture Without Looking Desperate

A collage of overlapping speech bubbles and a hand holding a phone, on a bright blue ground

The Anatomy of a Great Brand Reply

A halftone newsroom of people at desks beneath a wall clock, on a red ground

Why Social Media Teams Are Becoming Mini Newsrooms

A halftone hand holding a phone above a shopping bag and a tick, among cut-out eyes

How Influencer Marketing Moved From Awareness to Performance

A halftone hand holding a tangled red scribble as a figure walks away, on magenta

The Creator Brief: What Brands Get Wrong Before the Content Is Made

Four cut-out portraits of the same figure in differently coloured frames

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

A halftone magnifying glass over a tangle of speech bubbles, flanked by two faces

Why Comment Sections Are the New Focus Groups

22

The Difference Between Viral Content and Brand-Building Content

23

How Social Listening Turns Into Campaign Ideas

24

Why Gen Z Can Smell Forced Brand Content Instantly

Older →
Page 1 of 2 · 31 stories