Your Daily Dose of Ad World Buzz
Latest
✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦How Festive Advertising Budgets Actually Get Spent✦Meta Puts Dhruv Vohra In Charge Of Southeast Asia✦H&M Beauty India Signs Sharvari As Its First Ambassador✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦How Festive Advertising Budgets Actually Get Spent✦Meta Puts Dhruv Vohra In Charge Of Southeast Asia✦H&M Beauty India Signs Sharvari As Its First Ambassador
Tag · 4 articles

#measurement

A halftone hand forwarding a message into a dark void, with the trail of shares disappearing off a bright chart
Social First

Why Dark Social Is India’s Biggest Measurement Blind Spot

4 weeks ago

A flat vector character measuring a cloud with a ruler
The Ai Shift

Can AI Fix Advertising’s Measurement Problem?

Aug 27, 2026

Halftone paper cutout of a television set and a wearable measurement device, for Nielsen’s currency update
Ad Tech

Nielsen Updates Its TV Currency Methodology From 31 August

Aug 24, 2026

YouTube changes how a public view is counted across all video formats
Ad Tech

YouTube Will Count A View From The First Frame On Every Format

Aug 18, 2026