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✦Nikhil Kamath, the Other Half of the Zerodha Argument✦Tata Motors Turns What Everyone Already Says Into A Brand✦AI Dubbing And The Economics Of A Multilingual Market✦Ather Builds An Ownership Business Around The Scooter✦Is Advertising Addicted To Urgency?✦Omnicom Merges Hearts & Science And Mediahub Into Hearts United✦Kalpesh Patankar Steps Down From VML India✦Google Messages Lets You Theme One Chat At A Time✦OMD India Wins The Integrated Media Mandate For Ventura✦VerSe Unveils SparkStation, An AI Pipeline For Whole Productions✦Bata India Puts Gajesh Yadav Over Retail Marketing And VM✦VETO Takes India OTT Rights For The Billie Jean King Cup✦Nikhil Kamath, the Other Half of the Zerodha Argument✦Tata Motors Turns What Everyone Already Says Into A Brand✦AI Dubbing And The Economics Of A Multilingual Market✦Ather Builds An Ownership Business Around The Scooter✦Is Advertising Addicted To Urgency?✦Omnicom Merges Hearts & Science And Mediahub Into Hearts United✦Kalpesh Patankar Steps Down From VML India✦Google Messages Lets You Theme One Chat At A Time✦OMD India Wins The Integrated Media Mandate For Ventura✦VerSe Unveils SparkStation, An AI Pipeline For Whole Productions✦Bata India Puts Gajesh Yadav Over Retail Marketing And VM✦VETO Takes India OTT Rights For The Billie Jean King Cup

Campaigns

130 stories

New campaign work from India: the films, launches and ambassador debuts, plus what each one is actually trying to sell, and to whom.

A frame from the TATA.CARS manifesto film for the new brand identity
Campaigns

Tata Motors Turns What Everyone Already Says Into A Brand

People have said “Tata car” for forty years. The company has finally stopped arguing with them.

A frame from the Kissht campaign film, Sachin Tendulkar mid-hiccup holding a glass of water

Kissht Gives Sachin Tendulkar The Hiccups Every Time A Loan Clears

Sidharth Malhotra holding an MMTC-PAMP gold bar in the Purest And More campaign visual

MMTC-PAMP Makes Sidharth Malhotra The Face Of Purest And More

More

HDFC Life Builds A Term Insurance Film Around The Call You Dread

ACKO Health Insurance Sells Discipline Instead Of Fear

Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli

Sprite Tejas Express Begins A Six-Month Run To Delhi

Senco Makes Harshvardhan Rane The Face Of Ti22 By Aham

The Healthy Binge Builds Its First Brand Film Around The Sound Umm

More in Campaigns
A still from Tera Ghar Mera Ghar, the JK Super Cement micro drama made with JUJU Films

JK Super Cement Backs A 53-Episode Micro Drama About Building A House

Adidas Originals activations with long-standing Connaught Place establishments ahead of its new store opening

Adidas Originals Marks Its Connaught Place Debut With Five Local Institutions

A still from Titan Raga's Your Way Is Beautiful campaign featuring Alia Bhatt

Titan Raga Puts Alia Bhatt In Three Films About Being Judged

A still from the Ionic Wealth campaign film, showing a relationship manager in conversation with clients at home

Ionic Wealth Asks Investors To Get A Second Opinion

A still from LenDenClub's brand film The Seed, showing a boy tending the plant he has grown

LenDenClub's The Seed Sells Patience Instead Of Returns

A still from the Sweet Karam Coffee campaign with Mumbai's dabbawalas

Sweet Karam Coffee Puts Its Mumbai Campaign In The Dabbawalas' Hands

A still from the Ziggy Donut Cake campaign film featuring Shahid Kapoor

Ziggy Signs Shahid Kapoor For Its Donut Cake Campaign

A still from the Titan Corporate Gifting film The Joy That Lasts

Titan Corporate Gifting Launches 'The Joy That Lasts' Festive Film

A still from the DTDC Vallam Express film showing a Kerala snake boat crew

DTDC Starts Delivering Parcels By Boat In Kerala's Backwaters

A still from the Flipkart Hire A Rakhi Reminder campaign film set in an office

Flipkart Recruits Your Brother's Colleagues To Remind Him About Rakhi

A still from the Star Health Insurance We've Got Your Back outdoor campaign

Star Health Turns The Back Of Billboards Into Its Brand Promise

A still from the Archies #ThreadsThatBind Raksha Bandhan campaign film

Archies Builds A Factory Where Rakhi Gifts Are Assembled From Feelings

22

Philips Made Yash Its Grooming Ambassador Because Fans Caught Him Using One

23

Hyundai And Radio Mirchi Built A Traffic Index For Seven Cities

24

AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim

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