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Brands

SUVI Names Cricketer Suryansh Shedge As Brand Ambassador

Ad Tribe! Bureau2 min read
A halftone paper cutout of a cricket bat and a folded T-shirt, for SUVI naming Suryansh Shedge as brand ambassador

SUVI has appointed cricketer Suryansh Shedge as its brand ambassador, in an association that runs across campaigns, communications and an upcoming collection.

  • Brand: SUVI, sportswear and athleisure, launched March 2025
  • Ambassador: Suryansh Shedge
  • Scope: marketing campaigns, brand communications, brand initiatives
  • Product: an upcoming collection co-created with the cricketer

What Suryansh Shedge Will Actually Do

More than appear. Alongside campaigns and communications, SUVI states the cricketer will contribute to product development and creative direction on a forthcoming collection, which moves the arrangement past a licensing fee and a shoot.

Shedge said the partnership rests on clothing that feels as good as it looks, and described SUVI as balancing comfort, style and versatility.

Where The Brand Is Coming From

A standing start and a franchise. SUVI launched in March 2025 and entered the sports ecosystem as the official fan merchandise partner of Punjab Kings, with a range spanning athleisure, tracksuits, varsity jackets, graphic T-shirts and caps.

It operates under the line Perform Without Limit and positions itself across performance, fashion, fandom and lifestyle, which is four audiences and a wide brief for a brand not yet two years old.

The Logic Of Signing Early

Janhavi Mahajan, Director of Operations at SUVI, said a young athlete's energy resonates with the brand's own journey as a young and growing one, and framed sport as built by fans and the energy in the stands as much as by performance.

That is the economic argument as much as the emotional one. A young all-rounder is affordable now and appreciates if the career does, and for a fan-merchandise brand the stands are the customer. The risk is the mirror image: an early signing ties the brand to a career that has not yet been made.

SUVI was founded by Sachin Mahajan and is backed by Wintex, which supplies rugby balls to brands including Steeden, Sherrin and Adidas.

More brand coverage on Ad Tribe.

#sportswear#brand ambassadors#suvi#suryansh shedge#punjab kings
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