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Sudha Wadhwa Takes A National Growth Brief At AdCounty Media

Ad Tribe! Bureau1 min read
Sudha Wadhwa, national head of business growth at AdCounty Media, photographed against a flat powder blue background

Sudha Wadhwa has joined AdCounty Media India as national head of business growth, a mandate covering India with a brief she describes as extending across India, Dubai and beyond.

  • Role: national head of business growth, AdCounty Media India
  • Experience: eighteen years across adtech and digital media sales
  • Most recently: senior director, APAC growth orchestration, at Kertoa
  • Before that: Vertoz, leading business growth across north and east India with annual P&L responsibility of ₹40 to 50 crore
  • Earlier: Bobble AI, KeyPoint Technologies, Infomedia18, PVR, Komli Media and Hindustan Times

What Sudha Wadhwa Brings To The Job

Her record reads as a tour of India's digital advertising evolution, and roughly in the order the industry actually changed. Print and cinema first, then e-commerce and media sales, then mobile, then programmatic. Few people have sold across that whole arc at first hand.

The parts with numbers attached are the useful ones. At Vertoz she carried end-to-end profit and loss responsibility of ₹40 to 50 crore a year. At KeyPoint Technologies she managed advertising sales for the Xploree Keyboard across four and a half years, secured partnerships with more than 100 brands and agencies, and helped build a monetisation model for in-app advertising that lifted engagement metrics by more than 40 per cent.

Why It Suits An Adtech Company Going Abroad

Her own summary of the thesis is that sustainable growth comes down to strong relationships, differentiated solutions and consistent execution. That is unremarkable as a statement and quite specific as a hire: she has built sales pipelines from scratch at four different companies and mentored regional teams at each.

For a firm looking to deepen agency relationships in India while opening a Dubai line, that kind of accumulated contact book is the asset. More people moves.

#Appointments#Sudha Wadhwa#AdCounty Media#Adtech#Business Growth
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