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Campaigns

Snitch And Escape Plan Redefine Travel As A Style Statement

Ad Tribe Editorial1 min read
A suitcase and a folded shirt arranged like a fashion runway look

Snitch and Escape Plan have launched a digital-first campaign merging fashion with luggage design, positioning travel gear as a style extension and airports as fashion runways.

  • Partnership: Menswear brand Snitch and travel platform Escape Plan, with partner brands HRX and Rare Rabbit

  • Concept: An exclusive travel line targeting Gen Z and young millennials

  • Creative: Concept developed in-house at Escape Plan by Hari Kumar, Pruthvi Bharadwaj and Saheli Saha, with direction and production by Capsule

  • Positioning: Travel gear framed as part of everyday personal style rather than a separate category

"Part Of Every Aspect Of Their Lifestyle"

Abhinav Pathak, Co-founder and CEO of Escape Plan, said: "Today's consumers expect the brands they love to be part of every aspect of their lifestyle, including travel." The campaign leans into that expectation, treating luggage and travel accessories as fashion statements rather than functional afterthoughts.

More on Ad Tribe Campaigns.

#escape plan#Snitch#travel fashion
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