Publicis Media Elevates Sneha Redkar To Associate Director
Publicis Media has elevated Sneha Redkar to associate director, according to a post on her LinkedIn profile.
- Previously group head and senior manager at Publicis Media
- Responsibilities have spanned business alliances, strategic partnerships, affiliate relations and media planning
- Before Publicis Media, business manager at Performics India
- Earlier at Media.net across senior business development associate, key account manager, senior research analyst and research analyst roles
What Sneha Redkar Said
Redkar wrote that the milestone was meaningful not because of the title but because of the journey, the people and the learnings that shaped it, thanking Divyesh Gurlani for trust and guidance and her team for their dedication and resilience.
The Part Of A Media Agency Nobody Writes About
Her remit has run through business alliances, strategic partnerships and affiliate relations alongside planning.
Those functions attract almost no trade coverage and carry a disproportionate share of the economics. A media agency’s planning work is what clients see and judge; its partnership and affiliate arrangements are a large part of what determines whether the account is profitable to service. Promotions out of that discipline are worth noticing precisely because they rarely get announced.
From Research To The Deal Side
She began at Media.net as a research analyst before moving through key account management and business development, then performance and affiliate work at Performics India.
Starting in research and ending up on the commercial side is a useful direction of travel in this business. Someone who built the numbers before they had to negotiate against them tends to know which ones will survive scrutiny, which is not a skill that comes from the other order.
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