Shivani Pal Joins Equirus To Lead PR And Strategic Communications
Shivani Pal has joined Equirus to lead public relations and strategic communications for the group, after a spell at Ambit Private Limited.
- Company: Equirus
- Role: PR and strategic communications lead, group level
- Previously: manager, Group Brand and Corporate Communications, Ambit
- Scope: the group's communication narrative
What Shivani Pal Takes On
A narrative rather than a mandate. The brief is to oversee the group's public relations and strategic communications, shaping how the organisation's story reaches the audiences that matter to it.
Pal described an exciting start, getting to know the business, collaborating with teams across the group and exploring new ways to tell the Equirus story.
Why Group-Level Is A Different Job
Because the unit of work is the whole company. A group communications lead in financial services has to hold one story across business lines that sell to different audiences, under regulatory constraint on what can be said and when.
The Ambit years cover exactly that ground, with a remit spanning group brand and corporate communications rather than product publicity for a single desk.
Where The Hiring Pattern Sits
Financial services firms have been building in-house communications capability steadily, moving work that once sat with retained agencies inside the organisation and attaching it to brand rather than to media relations alone.
An appointment described as leading PR and strategic communications for the group, rather than managing media, is the version of that shift stated in a job title.
Pal made the announcement some weeks after starting, opening with an acknowledgement of being late to it, and framed the months ahead around the stories the group will tell rather than around the remit itself. That ordering is the tell: a narrative brief is judged on what gets said publicly over a year, not on a reporting line.
The move also continues a steady traffic of senior communications people between financial services houses this month, with appointments at wealth management and aerospace firms announced inside the same fortnight.
More people moves on Ad Tribe.