Rakesh Bhookya Joins Way2News As Head Of Growth
Rakesh Bhookya has joined Way2News as head of growth, with a mandate to build VedaMandir, a Way2News initiative, from the ground up.
Role: Head of Growth at Way2News
Mandate: Building VedaMandir, an initiative by Way2News, from the ground up
From: Chai Shots, where he was Senior Manager for Growth
Earlier: Head Digital Works and Hansa Cequity
Experience: Over 11 years across acquisition and retention
What Rakesh Bhookya Brings To It
The useful thing in his record is category range rather than tenure. Eleven years across acquisition and retention, spanning performance marketing, branding, loyalty programmes and product marketing, applied across automobiles, gaming and OTT.
Those are businesses with very different acquisition and retention challenges, giving Bhookya experience across several parts of the growth journey. That breadth becomes particularly relevant when the brief is not simply to optimise an established product, but to help build one from the start.
The Zero To One Brief
Announcing the move on LinkedIn, Bhookya described it as a new chapter and pointed specifically to VedaMandir, calling it a new challenge and an opportunity to build.
That makes the zero-to-one nature of the role the more important part of the appointment. His background across acquisition, retention, performance marketing, branding, loyalty programmes and product marketing gives him experience across several stages of growth. At VedaMandir, the task begins earlier: helping build that journey from the ground up.
More appointments.