Rahul Vaidyanathan Joins GE Aerospace As Communication Director India
Rahul Vaidyanathan has joined GE Aerospace as communication director for India, after eleven and a half years at Weber Shandwick.
- Company: GE Aerospace
- Role: communication director, India
- Previously: executive vice president, Weber Shandwick
- Move: agency leadership to an in-house role
What Rahul Vaidyanathan Takes Into The Role
A decade of corporate accounts. The Weber Shandwick years ran from senior manager through account director and vice president of client experience to executive vice president, with responsibility for leading key corporate accounts and building integrated campaign planning.
Before the agency, the record covers client management and image management at Perfect Relations, and communications and business development assignments at The Aidmatrix Foundation and APEX InfraDevelopers.
Why The Sector Is Hiring Communicators
Vaidyanathan pointed to transformation across manufacturing, engineering, maintenance, repair and overhaul, technology, talent and the global aviation supply chain.
That list is the job. Aerospace in India is being rebuilt as a supply-chain story rather than an airline one, and a company in the middle of it has to explain itself to regulators, suppliers, engineers and investors at once, which is a different discipline from campaign publicity.
What The Move Represents
The agency-to-client crossing, made at the top of the agency ladder rather than halfway up. An executive vice president moving in-house trades breadth of clients for depth in one, and the reputation work stops being advice and starts being ownership.
Vaidyanathan described the role as an opportunity to work at the intersection of technology, industry, policy, innovation and reputation, and to contribute to India's growing role in the global aviation ecosystem.
In announcing the move, Vaidyanathan also acknowledged the Weber Shandwick years, the teams built and led there, the clients worked with and the relationships developed across the stint. GE Aerospace has engineering and manufacturing capabilities in India alongside a supplier ecosystem that connects domestic capability to global aviation requirements, which is the ground the new brief covers.
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