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Priyanka Shah Moves To NDTV Digital After Seven Years At Zee

Ad Tribe! Bureau1 min read
Priyanka Shah, group head at NDTV Digital, photographed against a flat coral background

Priyanka Shah has joined NDTV Digital as group head, moving from Zee Entertainment Enterprises after more than seven years. She will lead the complete digital sales charter at NDTV Network.

  • Role: group head, NDTV Digital
  • Remit: the complete digital sales charter, driving revenue across connected TV, web, app and YouTube
  • From: Zee Entertainment Enterprises, where she spent more than seven years
  • At Zee: joined the sales team as senior manager in April 2019, became associate director of sales in May 2025, and stayed until August 2026
  • Announced: on LinkedIn, described as the next chapter of her career

What Priyanka Shah Is Inheriting

The four surfaces named in the brief do not behave alike, and that is the difficulty of the job. Connected TV is sold on reach and increasingly on measurement borrowed from linear television. Web and app inventory is sold programmatically and against declining display rates. YouTube revenue is a share of somebody else's auction.

Holding all four under one charter means arguing for the same advertiser budget in four different currencies. Her Zee years covered sales, linear media, branded content and digital, which is unusually broad for a media sales career and lines up with exactly that problem.

The Broader Move

Publishers have spent several years trying to consolidate digital revenue lines that grew up separately, and the group head title is generally where that consolidation lands. NDTV putting connected TV in the same charter as web and app suggests it is treating CTV as a sales problem rather than a distribution one.

More appointments and moves.

#NDTV#Priyanka Shah#Zee Entertainment#Digital Sales#Connected TV
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