PR Professionals Takes The Spark Minda Communications Brief
PR Professionals has won the public relations mandate for Spark Minda Group, the automotive components and mobility solutions company. The agency takes the group's communications strategy across media and stakeholders.
- Agency: PR Professionals
- Client: Spark Minda Group, automotive components and mobility solutions
- Scope: media relations, leadership profiling, thought leadership, corporate communications and stakeholder engagement
- Client footprint: passenger vehicles, commercial vehicles, two-wheelers and off-road, in India and international markets
- Client lead: Nidhi Khanna, head of group communication and branding
The Narrative Problem PR Professionals Inherits
Automotive components is a category that has always been difficult to communicate, because the customer is a manufacturer and the end user never sees the brand. That calculation changes when the industry itself changes. Electric vehicles and connected mobility have moved supplier technology closer to the story a carmaker tells, which gives a components group a reason to be visible that it did not previously have.
The mandate's shape reflects that. Leadership profiling and thought leadership sitting alongside media relations is the standard signature of a business that wants to be read as a technology company rather than a supplier.
What The Client Said
Nidhi Khanna pointed at innovation, technology and customer experience as the group's stated core, and framed communication as increasingly important precisely because the industry is transforming around electric vehicles, connected mobility and advanced technologies. That is the argument for the brief in one sentence. More mandate news.
Advertisement
