Paridhi Bhatiya Appointed as Content Head at Pepper
Paridhi Bhatiya, the outgoing head of Ogilvy’s Content Force, has been appointed as the National Head of Content, Creative, and Strategy at Pepper Content. She is currently serving her notice period at Ogilvy, with her last working day set for April 28, 2025.
18 Years, One Clear Vision
With close to two decades in the industry, Bhatiya brings deep experience from roles at Tonic Media, Saatchi & Saatchi, DigitasLBi, and most recently Ogilvy, where she spent over seven years. For nearly five of those, She created and led Content Force, the agency’s specialist unit focused on digital-first storytelling.
A Creator’s Approach to Strategy
Anirudh Singla, CEO and Co-founder of Pepper, shared:
“Paridhi brings rare energy—part creator, part strategist, all heart. She’s built visionary teams and cultural systems. She doesn’t just move with content—she leads it.”
A New Mission, Not Just a Role
On her new chapter, Bhatiya said:
“Content is no longer just a medium—it’s the moment, the movement, the marketplace. At Pepper, I want to build an ecosystem where creativity and strategy flow together, not in silos. This is about leading with purpose.”
Building for What’s Next
As Pepper scales rapidly, Bhatiya’s leadership will focus on shaping agile teams and content systems built for tomorrow’s consumers. Her arrival underscores Pepper’s intent to stay ahead—creatively, strategically, and culturally.
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