Your Daily Dose of Ad World Buzz
Latest
✦How Planners Turn Consumer Insights Into Creative Directions✦How Hamara Bajaj Became the Soundtrack of India's Middle-Class Dream✦How Creators Became the New Media Channels for Brands✦Rahul daCunha, Keeper of Amul's Sixty-Year Voice✦The Story of Alyque Padamsee, the Brand Father of Indian Advertising✦How a Creative Brief Becomes a Campaign Idea✦How Fevicol's Bus Ad Turned a Glue Brand Into an Indian Cultural Joke✦Amazon Ads and Samsung Are Turning the TV Remote Into a Buy Button✦R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share✦What Really Happens During a Campaign Brainstorm✦How Startups Changed the Language of Indian Advertising✦Inside the Social Media War Room: How Brands React in Real Time✦How Planners Turn Consumer Insights Into Creative Directions✦How Hamara Bajaj Became the Soundtrack of India's Middle-Class Dream✦How Creators Became the New Media Channels for Brands✦Rahul daCunha, Keeper of Amul's Sixty-Year Voice✦The Story of Alyque Padamsee, the Brand Father of Indian Advertising✦How a Creative Brief Becomes a Campaign Idea✦How Fevicol's Bus Ad Turned a Glue Brand Into an Indian Cultural Joke✦Amazon Ads and Samsung Are Turning the TV Remote Into a Buy Button✦R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share✦What Really Happens During a Campaign Brainstorm✦How Startups Changed the Language of Indian Advertising✦Inside the Social Media War Room: How Brands React in Real Time
People

Paridhi Bhatiya Appointed as Content Head at Pepper

Ad Tribe! Bureau1 min read
Paridhi Bhatiya Joins Pepper as Head of Content and Strategy

Paridhi Bhatiya, the outgoing head of Ogilvy’s Content Force, has been appointed as the National Head of Content, Creative, and Strategy at Pepper Content. She is currently serving her notice period at Ogilvy, with her last working day set for April 28, 2025.

18 Years, One Clear Vision

With close to two decades in the industry, Bhatiya brings deep experience from roles at Tonic Media, Saatchi & Saatchi, DigitasLBi, and most recently Ogilvy, where she spent over seven years. For nearly five of those, She created and led Content Force, the agency’s specialist unit focused on digital-first storytelling.

A Creator’s Approach to Strategy

Anirudh Singla, CEO and Co-founder of Pepper, shared:

“Paridhi brings rare energy—part creator, part strategist, all heart. She’s built visionary teams and cultural systems. She doesn’t just move with content—she leads it.”

A New Mission, Not Just a Role

On her new chapter, Bhatiya said:

“Content is no longer just a medium—it’s the moment, the movement, the marketplace. At Pepper, I want to build an ecosystem where creativity and strategy flow together, not in silos. This is about leading with purpose.”

Building for What’s Next

As Pepper scales rapidly, Bhatiya’s leadership will focus on shaping agile teams and content systems built for tomorrow’s consumers. Her arrival underscores Pepper’s intent to stay ahead—creatively, strategically, and culturally.

Related on Ad Tribe: Paritosh Srivastava Named CEO of BBH India.

#Paridhi Bhatiya#Pepper Content