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OPPO Reno16 Campaign #LiveItYourWay Stars Janhvi Kapoor

Ad Tribe! Bureau2 min read
OPPO Reno16 Campaign #LiveItYourWay Stars Janhvi Kapoor

OPPO India has launched '#LiveItYourWay', a campaign for its upcoming OPPO Reno16 Series featuring actor Janhvi Kapoor. The film follows Rhea, a young aspiring musician who overcomes self-doubt and regains the confidence to pursue her passion after an unexpected message from her father and a childhood photograph of her performing fearlessly.

  • OPPO India launches '#LiveItYourWay' for the Reno16 Series
  • Fronted by actor Janhvi Kapoor
  • Film follows Rhea, a young musician regaining her confidence
  • Showcases AI creativity tools: AI Remix Collage and OPPO Bubble

The Story Behind the OPPO Reno16 Campaign

The narrative centres on Rhea's journey from hesitation to self-belief, using a personal message from her father and an old photograph as emotional triggers that push her back towards her musical ambitions. This story arc allows OPPO to frame the Reno16 Series not just as a device, but as a companion for self-expression, aligning the product's identity with the emotional beats of the film rather than a straightforward feature rundown.

AI-Powered Creativity Tools Take Centre Stage

Beyond the storyline, the campaign showcases the Reno16 Series' AI-powered creativity tools, including AI Remix Collage and OPPO Bubble, alongside its imaging and editing features. By weaving these tools into Rhea's creative process, the campaign positions the device's capabilities as enablers of personal storytelling and artistic confidence, rather than as standalone technical specifications.

Speaking about the campaign, Janhvi Kapoor shared her perspective on its core message:

What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. - Janhvi Kapoor

The '#LiveItYourWay' campaign is rolling out across OPPO India's digital platforms, cinemas, OTT platforms and outdoor advertising ahead of the Reno16 Series launch. The multi-channel approach signals OPPO's intent to build anticipation for the device across both traditional and digital touchpoints, reaching audiences at multiple stages of their day-to-day media consumption before the official launch.

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