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Narin Shetty Takes The Growth Seat At Spectrum Digital

Ad Tribe! Bureau2 min read
Narin Shetty, named Group President for Marketing and Growth at Spectrum Digital after a run of the same title at Valueleaf Services

Narin Shetty has been named Group President, Marketing and Growth at Spectrum Digital, with a brief that runs from digital business expansion to strategic partnerships.

  • Role: Group President, Marketing and Growth, Spectrum Digital, Mumbai
  • Scope: digital business expansion, revenue strategy, customer acquisition, partnerships
  • Joins from: Valueleaf Services India, in the same title
  • Earlier: co-founder of AD2Click Media, an SGS Global Services company
  • Before that: Motilal Oswal Financial Services, Angel Broking and Bennett Coleman and Co Ltd

What The Narin Shetty Brief Covers

Four things that are usually split across three people: expansion, revenue strategy, acquisition and partnerships. Put together under one title, they describe a growth seat rather than a marketing one, which is the distinction worth noticing in a performance-led business.

The Valueleaf run carried group-wide profit and loss responsibility, and Spectrum Digital states that revenue verticals exceeding Rs 100 crore were built there across martech, adtech, OEM media and performance marketing. That is an unusually wide spread for one operator: OEM media and martech are sold to different buyers, on different cycles, with different proof.

The Founder Years

Before the Valueleaf period came co-founding AD2Click Media, an SGS Global Services company, which Spectrum Digital states was scaled from approximately Rs 8 crore to Rs 40 crore.

Founding and selling into the same market changes how somebody runs a growth function. A founder learns where the margin actually sits, which in Indian performance marketing is almost never where the headline revenue suggests.

The Financial Services Grounding

The earlier career ran through Motilal Oswal Financial Services and Angel Broking, both businesses where customer acquisition is measured to the rupee and attribution arguments are settled rather than debated, and through Bennett Coleman and Co Ltd, the publisher of The Times of India.

Spectrum Digital has framed the hire around strengthening marketing and growth while driving business expansion and partnerships. On that evidence the partnerships half of the title is the one most likely to be tested first.

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#performance marketing#appointments#narin shetty#spectrum digital#valueleaf services
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