Your Daily Dose of Ad World Buzz
Latest
✦C.K. Ranganathan, Who Scaled an Idea He Did Not Invent✦The Death Of The Mood Board✦Memes Entered The Creative Department. What Changed✦The New Cost of Market Entry: Building a Brand AI Can Trust✦Campus Activewear Appoints Muskan Grover To Lead PR✦RANNR Names Rajkummar Rao As Its Brand Ambassador✦Freyr Energy Signs Rohit Sharma As Its First Brand Ambassador✦Fastrack Joins Lollapalooza India 2027 As Co-Presenting Partner✦Hinge Builds Its India Campaign On The Quiet Signs✦Amazon Ads Adds DVA+ And A Conversational Buying Layer✦Apple Pay Launches In India With Axis Bank Cards✦Clarity Communication And Virtual Pebbles Tie Up On PR And Digital✦C.K. Ranganathan, Who Scaled an Idea He Did Not Invent✦The Death Of The Mood Board✦Memes Entered The Creative Department. What Changed✦The New Cost of Market Entry: Building a Brand AI Can Trust✦Campus Activewear Appoints Muskan Grover To Lead PR✦RANNR Names Rajkummar Rao As Its Brand Ambassador✦Freyr Energy Signs Rohit Sharma As Its First Brand Ambassador✦Fastrack Joins Lollapalooza India 2027 As Co-Presenting Partner✦Hinge Builds Its India Campaign On The Quiet Signs✦Amazon Ads Adds DVA+ And A Conversational Buying Layer✦Apple Pay Launches In India With Axis Bank Cards✦Clarity Communication And Virtual Pebbles Tie Up On PR And Digital
People

Campus Activewear Appoints Muskan Grover To Lead PR

Ad Tribe! Bureau2 min read
Muskan Grover, appointed manager of PR and corporate communications at Campus Activewear

Campus Activewear has appointed Muskan Grover as manager of public relations and corporate communications. She joins from the agency side, having spent over a decade in the discipline.

  • Role: manager, public relations and corporate communications, Campus Activewear
  • Remit: corporate communications, media relations, leadership positioning and strategic storytelling
  • Scope: brand, business and stakeholder narratives, and the company's corporate reputation
  • Background: more than ten years in public relations and corporate communications
  • Previously: Adfactors PR and Burson, working across consumer, corporate and lifestyle accounts
  • Recent work: she was already driving communications around the brand's rebranding, category expansion, leadership visibility, thought leadership, internal communications and its LinkedIn presence before the formal appointment

What Muskan Grover Takes On

A footwear company in the middle of repositioning itself. Campus Activewear has been moving from a value sports shoe brand toward a wider athleisure proposition, and that shift has to be explained to trade, investors and consumers in different registers at the same time.

Why The Agency Route Fits Here

Because the job is largely corporate rather than consumer. Leadership positioning, investor-facing narrative and reputation management are agency disciplines more than in-house ones, and consultancy years give a practitioner exposure to more of them than a single company can.

Having worked the account before joining it also removes the usual first six months, which are normally spent learning what the company actually does.

The internal communications and LinkedIn work she has already been handling points the same way. Employer brand and executive visibility now sit inside the communications remit at most listed consumer companies, and both are closer to agency practice than to traditional in-house press office work.

The Wider Pattern

Agency to client at senior manager level continues to be the most common route into Indian in-house communications teams, and listed consumer companies are the most frequent destination, because that is where corporate reporting obligations make the function non-optional.

More on the company at campusactivewear.com. More people.

#appointments
Follow Ad Tribe