What was Sneha Kanukolanu's previous role?

She was Head of Marketing at The Bear House, a men's fashion retail brand, for about a year before joining Mia by Tanishq.

What did Sneha Kanukolanu achieve at The Bear House?

She grew the brand's Instagram following from 110,000 to 336,000 in a year through more than 400 influencer collaborations, and the brand achieved 78% year-on-year D2C revenue growth during her tenure.

What experience does Sneha Kanukolanu bring to Mia by Tanishq?

She brings a decade of experience spanning premium retail brand marketing, CRM and customer experience for labels like Ralph Lauren, Ted Baker and Fred Perry at Aditya Birla Fashion and Retail, plus digital-first, D2C-focused marketing from The Bear House.

What is Sneha Kanukolanu's new role at Mia by Tanishq?

She has joined as Marketing Lead, where she is expected to shape the brand's identity and consumer engagement across digital and offline touchpoints.

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Sneha Kanukolanu Joins Mia by Tanishq as Marketing Lead

Q: Who is Sneha Kanukolanu?

Sneha Kanukolanu is a marketing professional with over a decade of experience in brand building, communication strategy and digital marketing, who has just joined Mia by Tanishq as Marketing Lead.

Ad Tribe! Bureau2 hours ago2 min read

Sneha Kanukolanu Joins Mia by Tanishq as Marketing Lead

Sneha Kanukolanu has joined Mia by Tanishq as its new Marketing Lead, bringing over a decade of experience in brand building, communication strategy and digital marketing to the jewellery label. She takes on the role after a year-long stint as Head of Marketing at The Bear House, a men's fashion retail brand.

Appointee: Sneha Kanukolanu - Marketing Lead, Mia by Tanishq
Previously Head of Marketing at The Bear House (~1 year)
At The Bear House: Instagram grew 110K to 336K followers, 78% YoY D2C growth
Earlier led brand marketing/CRM/CX for Ralph Lauren, Ted Baker, Fred Perry at Aditya Birla Fashion

Sneha Kanukolanu's Track Record at The Bear House

During her time at The Bear House, Sneha Kanukolanu oversaw a significant expansion of the brand's digital footprint. Its Instagram following grew from 110,000 to 336,000 in a single year, a period during which the brand ran more than 400 influencer collaborations. Alongside this growth in reach, The Bear House posted 78% year-on-year growth in its D2C revenue, underscoring the commercial impact of the marketing push she led.

What the Move Means for Mia by Tanishq

Before her stint at The Bear House, Sneha Kanukolanu spent time at Aditya Birla Fashion and Retail, where she led brand marketing, CRM and customer experience for premium labels housed under The Collective, including Ralph Lauren, Ted Baker and Fred Perry. That experience across premium fashion brands, paired with her more recent digital-first, D2C-focused tenure at The Bear House, gives her a blend of legacy brand-building and performance-driven marketing skills.

Her appointment at Mia by Tanishq brings this combination of experience to a jewellery brand that operates at the intersection of accessible design and everyday wear. With a decade spanning premium retail, CRM, communication strategy and digital growth, Sneha Kanukolanu's new role positions her to shape how the brand builds its identity and engages consumers across both digital and offline touchpoints going forward.