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Meghna Sharma Will Edit Prestige India

Ad Tribe! Bureau2 min read
Meghna Sharma, editor of Prestige India

APX Luxury has appointed Meghna Sharma as editor of Prestige India, as the international luxury lifestyle brand prepares to launch its Indian edition later this year.

  • APX Luxury was formerly BurdaLuxury
  • The Indian edition will be Prestige’s eighth international edition
  • Founded in 2000, Prestige has editions in Singapore, Hong Kong, Indonesia, Malaysia, Taiwan, Thailand and Cambodia
  • Sharma brings over 16 years in lifestyle and luxury publishing
  • Previously with The Times of India, L’Officiel India, Cosmopolitan India, Harper’s Bazaar, Brides Today, The Word. Magazine and Manifest

What Prestige India Is Setting Out To Be

Sharma said she has admired Prestige’s editorial voice for the way it treats luxury as a lens on culture and ambition rather than just a category, and that building that voice for India at a time when the country is shaping global conversations around design, craft and business is exciting.

The distinction she draws is the commercially significant one. A luxury magazine treating luxury as a category ends up as a catalogue with essays attached, competing with the brands’ own channels, which are better funded and better briefed. Treating it as a lens gives the title something a brand cannot publish about itself.

An Asian Title Arriving Late, On Purpose

Annesha Sanyal, country director for India sales and marketing at APX Luxury, said Prestige has built a strong editorial identity across Asia by exploring luxury through culture, people, business and contemporary life, and that bringing it to India feels especially relevant now.

Prestige has run for 26 years and across seven Asian markets before reaching India, which is a long wait for the region’s largest growth story in the category. The edition arrives into a market where global maisons already have direct retail and direct audiences, so the title has to earn attention rather than broker it.

The Editor’s Own Route

Her record runs from The Times of India through L’Officiel India, Cosmopolitan India, Harper’s Bazaar, Brides Today and smaller independents.

Both ends of that are useful for a launch. The large titles teach how to run a scheduled book with commercial obligations; the independents teach how to make something distinctive without a network’s resources. A first edition needs both in the same person.

More on Ad Tribe People.

#Luxury#Meghna Sharma#people movement#Prestige India#Publishing
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