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Kapture CX Names Kruti Khandelwal VP Of Marketing

Ad Tribe! Bureau2 min read
Kruti Khandelwal, appointed vice president of marketing at Kapture CX

Kapture CX has appointed Kruti Khandelwal as vice president of marketing. She takes the whole marketing function at the Bengaluru agentic AI platform.

  • Role: vice president of marketing, Kapture CX
  • Remit: brand strategy, content, product marketing, public relations, partner marketing, events and demand generation
  • Mandate: strengthening market positioning, building global brand recognition and scaling the marketing team through the company's expansion
  • Experience: more than 12 years across B2B and B2C
  • Previously: Yellow.ai, Haptik, Lodha Group and Sunteck Realty
  • Also: a Pitch Marketing 30 Under 30 honouree, and has founded and run a profitable business
  • The company: more than 1,000 enterprise customers across 18 countries, 100 per cent year-on-year growth since FY24, and a recent $10 million pre-Series B led by Bajaj Finserv Ventures

What Kruti Khandelwal Is Being Asked To Do

Build recognition outside India for a business whose profitability currently comes from inside it. That is a specific and awkward brief, because the brand that works at home is rarely the one that travels, and the company cannot stop selling domestically while it finds out.

Why The Mixed Background Is The Point

Conversational AI at Yellow.ai and Haptik is the category adjacency. Real estate at Lodha and Sunteck is where the consumer marketing came from, and it is unusual for a B2B software marketer to have run campaigns where the buyer is an individual making the largest purchase of their life.

In enterprise software that matters more than it used to, because the person searching for a fix now behaves like a consumer long before procurement is involved.

What Was Said

Chief executive Sheshgiri Kamath said Khandelwal brings strategic marketing experience, brand-building expertise and a founder's understanding of scaling businesses. The appointment follows recent senior additions including vice presidents for customer experience and sales.

More on the company at kapturecrm.com. More people.

#appointments#saas
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