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Kerala High Court Reserves Order on TV Ratings Policy Landing-Page Dispute

Ad Tribe! Bureau1 min read
Illustration marking the Kerala High Court's BARC TV Ratings Policy order

The Kerala High Court has reserved its order on a petition challenging the landing-page provisions within the TV Ratings Policy 2026, with a verdict expected on July 24. The outcome will determine the fate of Broadcast Audience Research Council (BARC) India's landing-page measurement reforms and the resumption of suspended weekly television ratings.

  • Court: Kerala High Court, presided over by Justice Bechu Kurian Thomas
  • Petitioners: All India Digital Cable Federation (AIDCF) and DEN Networks
  • Disputed provision: Clause 5.4.1 of the TV Ratings Policy, excluding landing-page viewership from official BARC measurement
  • Verdict expected: July 24, 2026

A Measurement Dispute With Real Media-Planning Consequences

The continued absence of official TV ratings has left broadcasters, advertisers and media agencies without the industry's principal measurement currency, directly affecting media planning, inventory pricing and performance benchmarking across television genres during the blackout. A case that sounds narrowly technical, whether landing-page viewership counts toward official measurement, carries outsized consequence because BARC ratings remain the backbone that TV ad rates, upfront negotiations and channel performance claims are built on.

Why the Landing-Page Question Matters So Much

Landing pages let broadcasters and platform operators retain a promotional marketing tool while the policy explicitly excludes viewership generated through them from official audience measurement, a distinction that sounds procedural but determines whether operators can use landing pages to inflate apparent reach without that number appearing in the ratings advertisers actually plan against. The July 24 ruling will offer the clearest signal yet on whether BARC can implement that exclusion as written, and by extension how quickly the industry gets a working ratings system back after an extended data-dark period that has already reshaped how agencies and broadcasters have had to negotiate in the meantime.

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