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Godawan Spends Eight Months And 5,200 Ceramics On One Bird

Ad Tribe! Bureau2 min read
A ceramic bird in Jaipur Blue Pottery being shaped by two hands, a frame from The Godawan stop motion film

Godawan has released a handcrafted stop motion film about the Great Indian Bustard, the bird the whisky is named after. It launches during World Wildlife Week.

  • Brand: Godawan, presented by Godawan Estuary Premium Water
  • Film: The Godawan, combining handcrafted stop motion, 2D animation and live action
  • Agencies: 22feet and McCann India, both part of Omnicom Advertising India, with Studio Eeksaurus
  • The build: more than 5,200 individual ceramic pieces inspired by Jaipur Blue Pottery, every composition physically made, arranged and photographed by hand
  • The effort claimed: 15,000 hours, more than 100 artists and craftspeople, across eight months
  • The score: Oscar-winning sound designer Resul Pookutty, Grammy-winning percussionist Taufiq Qureshi and national award winner Rajat Dholakia, drawing on Rajasthani folk and the Ravanahatha and Morchang
  • The subject: the Great Indian Bustard, once in contention to be the national bird, now with its own day on 21 May
  • The record so far: Godawan 100 in 2023 at a hundred birds, Durbar in 2024, Godawan 173 in 2025 as 173 individually crafted bottles, and the bird's story projected onto the Qutub Minar on World Environment Day this year

Why Godawan Chose The Slowest Possible Medium

Because the medium is the argument. A conservation story made in an afternoon with a prompt would contradict itself; one that takes eight months and a hundred pairs of hands is making the same case about patience that the subject does.

Stop motion is also the only technique where the labour is visible in the result. A viewer does not need to be told how long it took, because every frame carries the evidence, and that is a harder thing for a competitor to replicate than a media budget.

What Jaipur Blue Pottery Is Doing In A Bird Film

Carrying a second endangered thing. The craft is itself fragile and sustained by a small number of artisans, so building the bird's world out of it means the film is about two survivals rather than one, and the brand's support for the artisans becomes part of the work instead of a line in a CSR note.

What Was Said

Ruchira Jaitly, chief marketing officer at Diageo India, said that at a time when almost anything can be created in seconds the company chose to take the time to make this by hand, and that the human touch is what the story needed. Suresh Eriyat, co-founder and director of Studio Eeksaurus, said the film asked for patience at every step, the same patience it takes to protect an egg or rebuild a population, and that they may never make another film quite this way again. Rahul Mathew, chief creative officer at McCann India, said that to tell a story about craft they had to make sure it was one that used great craft.

More on the company at diageoindia.com. More campaigns.

#brand films#stop motion#conservation marketing#godawan#studio eeksaurus
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