Estilocus Names Fahadh Faasil Brand Ambassador
Bengaluru menswear brand Estilocus has named actor and producer Fahadh Faasil as its brand ambassador, with the actor set to front the label's upcoming campaigns as it pushes beyond its South Indian base into a national market.
"I don't believe in dressing to be noticed. I believe in dressing to feel like yourself. That's what drew me to Estilocus," Faasil said of the partnership.
Estilocus co-founder and director Ladeesh PC said the fit went beyond endorsement. "Fahadh Faasil doesn't just represent that point of view, he lives it. Having him as the face of this brand feels less like a partnership and more like alignment," he said, pointing to a shared emphasis on confidence and understated style as the basis for the deal.
Hero image: Fahadh Faasil photograph via Asianet, CC BY 3.0, via Wikimedia Commons.
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