Your Daily Dose of Ad World Buzz
Latest
✦Skyscanner Buys The Title On JioStar’s Prediction Game✦Snabbit Hands Ramesh Srinivasan Growth And Revenue✦ixigo Hands Subhadeep Chakraborty All Of Growth✦Emporio Armani Watches Signs Farhan Akhtar For India✦Crocs Puts KL Rahul Inside His Own Feed✦Diageo India Puts Mohit Cherian Over Customer Marketing✦Steelbird Brings Its PR In House With Vinay Kumar✦91.6% of consumers to maintain or increase festive spending, reports BigCity Promotions.✦Third Wave Coffee And CaratLane Agree On A Colour✦CBC Gives 90 Channels Until 21 October To File Papers✦Airtel Business Puts Every Message Channel In One Gate✦Aditya Sunilkumar Moves From Havas India To Meta✦Skyscanner Buys The Title On JioStar’s Prediction Game✦Snabbit Hands Ramesh Srinivasan Growth And Revenue✦ixigo Hands Subhadeep Chakraborty All Of Growth✦Emporio Armani Watches Signs Farhan Akhtar For India✦Crocs Puts KL Rahul Inside His Own Feed✦Diageo India Puts Mohit Cherian Over Customer Marketing✦Steelbird Brings Its PR In House With Vinay Kumar✦91.6% of consumers to maintain or increase festive spending, reports BigCity Promotions.✦Third Wave Coffee And CaratLane Agree On A Colour✦CBC Gives 90 Channels Until 21 October To File Papers✦Airtel Business Puts Every Message Channel In One Gate✦Aditya Sunilkumar Moves From Havas India To Meta
Brands

Emporio Armani Watches Signs Farhan Akhtar For India

Ad Tribe! Bureau2 min read
A wristwatch and a clapperboard, as halftone cutouts, for Emporio Armani naming Farhan Akhtar its watches ambassador

Emporio Armani has named actor and filmmaker Farhan Akhtar as its first Indian brand ambassador for watches. The association covers the brand's communication and market presence in India.

  • Brand: Emporio Armani, for its watches business
  • Signed: Farhan Akhtar, as the first Indian brand ambassador for the category
  • Scope: the brand's communication and market presence in India
  • Context given: the company is expanding its watches business in the market
  • The signing's background: a career of more than two decades across acting, filmmaking, writing, production and music

Why Emporio Armani Picked A Filmmaker Rather Than A Face

Because a fashion watch has no technical story to tell. There is no movement to explain, no complication to admire and no heritage claim that would survive scrutiny against a Swiss house, which leaves the wearer as the entire proposition.

Someone who directs, writes, produces and performs is a convenient fit for that. The watch is sold as a marker of a certain kind of professional life, and a multi-career biography is the shortest way to say so without saying it.

What The First In India Framing Tells You

That watches are being treated as a separate business from the clothes. A fashion house signing a category-specific ambassador is admitting that the people who buy the label's accessories are not necessarily the people who buy its apparel, and that they need to be reached differently.

The timing sits in the festive and wedding window, which is when the Indian market buys gifted watches, and a first ambassador announcement that lands now is not an accident of the calendar.

What Was Said

Farhan Akhtar said he has always admired Emporio Armani for its ability to remain relevant without chasing trends, and that there is a timelessness to the brand.

More on the company at armani.com. More brands.

#brand ambassadors#celebrity endorsements india#watch brands india
Follow Ad Tribe