Dubai Tourism Launches ‘Find Your Story’ with Millie & Jake
Dubai Tourism has unveiled a new global campaign titled ‘Find Your Story’, starring actors Millie Bobby Brown and Jake Bongiovi. The cinematic film invites travellers to explore the city’s magic—even during a short stopover.
A Stopover Turned Into an Adventure
The campaign film begins at Dubai International Airport, where Brown and Bongiovi find a mysterious script while waiting for their next flight. That script becomes a portal, taking them through Dubai’s diverse and exciting destinations.
Directed by Armando Bo and Felipe Gomez Aparicio, the film showcases iconic locations like Al Seef, the Museum of the Future, Burj Khalifa, and the Al Qudra desert. Each location adds a new layer to the narrative, blending fantasy with the real-world charm of Dubai.
Widespread Global Rollout
The campaign is live in 21 global markets. It’s being promoted across TV, cinema, OOH, connected TV, and social media platforms. In India, it is running on channels like Facebook and Instagram, aiming to reach a young, travel-hungry audience.
Why These Stars, Why This Story?
According to Issam Kazim, CEO of Visit Dubai:
“Millie and Jake bring the energy of exploration. This campaign encourages travellers to see Dubai as more than a stop—it’s the start of something unforgettable.”
What the Stars Had to Say
Millie Bobby Brown shared her experience:
“Dubai feels like many different places in one city. Visiting the Burj Khalifa was unforgettable—it’s now a core memory.”
Jake Bongiovi echoed the sentiment:
“The desert was unlike anything I’ve ever seen. We’ve created lasting memories on this journey.”
The Filmmaker’s Vision
Armando Bo, who also co-wrote the script, said:
“This film wasn’t just about storytelling. It was about capturing the cinematic essence of Dubai. Every location added depth, making the city itself a character.”
A Cliffhanger Ending That Invites Curiosity
The campaign film concludes on a suspenseful note. It leaves viewers with a simple message—where your stopover ends, your story begins.