Clarity Communication And Virtual Pebbles Tie Up On PR And Digital
Clarity Communication and Virtual Pebbles have formed a strategic collaboration covering public relations and digital services. Both firms will keep operating independently and work together on relevant client assignments.
- Clarity Communication: Delhi-based public relations agency, handling corporate narratives, media relations, stakeholder communication and founder profiling
- Virtual Pebbles: Ahmedabad-based AI-driven digital agency, handling content production, technology, marketing campaigns and lead generation
- Structure: joint proposals and integrated planning, with projects run individually or together depending on the assignment
- Target sectors: manufacturing companies, MSMEs and founder-led enterprises
- Operating model: both agencies remain independent businesses
What Clarity Communication Is Adding
Execution capacity in a discipline it does not staff. Public relations firms are routinely asked for digital work by clients who do not want a second supplier, and the choice is to build it, refuse it or borrow it.
Borrowing avoids the fixed cost of a capability that may only be needed on some accounts, which is the calculation most mid-size independents are making right now.
Why The Client Set Fits
Manufacturing companies, MSMEs and founder-led businesses generally do not run marketing departments large enough to coordinate several agencies. For them a single point of contact is not a convenience, it is the condition of the work happening at all.
The geography is part of it too. A Delhi firm and an Ahmedabad one cover different industrial belts between them, and for clients in manufacturing that proximity still counts for more than it does in most categories.
What Was Said
Sowmya Iyer, founder and chief executive of Clarity Communication, said companies increasingly need reputation, content, digital platforms and market outreach to work in the same direction. Tarun Gurwara, founder and chief digital strategist at Virtual Pebbles, said Clarity's understanding of reputation and corporate positioning gives a strong strategic foundation for the digital work that follows.
More on the company at virtualpebbles.com. More news.