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Turtle Wax Gives Ashutosh Saxena India And ASEAN

Ad Tribe! Bureau1 min read
Ashutosh Saxena, named managing director for India and ASEAN at Turtle Wax after nearly two decades in the automotive industry

Ashutosh Saxena has been named Managing Director for India and ASEAN at Turtle Wax, the automotive care brand.

  • Role: Managing Director, India and ASEAN, Turtle Wax
  • Remit: business operations across both markets, with a focus on growth and market presence
  • Previously: Castrol, joined in 2008 as a management trainee
  • Notable work: helped build Castrol Auto Service
  • Experience: close to two decades across sales, marketing, global product management and new business development

What Ashutosh Saxena Inherits

Turtle Wax has been expanding its Car Care Studio network in India, strengthening retail partnerships and launching products aimed at changing consumer needs. The remit is to carry that into ASEAN alongside India.

Those are not the same market wearing different flags. Car ownership in India still skews towards a first car kept for a long time and maintained at a local garage. Several ASEAN markets have older, denser vehicle populations and a far more developed independent aftermarket.

Why The Castrol Background Fits

Car care is not really a consumer products business. It is a distribution business that happens to sell to consumers, and the thing that decides it is whether the product is in the garage when the car is on the ramp.

Castrol Auto Service was an attempt at exactly that problem, building branded service presence in the aftermarket rather than selling lubricant into a shelf. Someone who has run that play once is being asked to run a version of it again.

The Rest Of The Record

The career at Castrol began in 2008 as a management trainee and moved through several roles, covering business development, customer engagement, brand management and commercial strategy.

No quotes were issued with the announcement, and the effective date was not disclosed. More people moves.

#Automotive#Appointments#Car Care#Turtle Wax#ASEAN
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